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~subject:"Werbewirkung"
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Werbewirkung
Konsumentenverhalten
44
Consumer behaviour
42
Deutschland
31
Germany
28
Consumer boycott
14
Konsumentenboykott
14
Theorie
11
Theory
10
Verbraucherverhalten
10
Corporate social responsibility
9
Advertising effects
8
Corporate Social Responsibility
8
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8
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7
Russia
7
Bibliometrics
6
Bibliometrie
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Cognition
6
Comparison
6
Environmental consciousness
6
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6
Ethik
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6
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6
Marketingmanagement
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Umweltbewusstsein
6
Vergleich
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Welt
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World
6
International marketing
5
Internationales Marketing
5
Lieferkette
5
Supply chain
5
Verhaltensforschung
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Business ethics
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Hoffmann, Stefan
8
Schwarz, Uta
5
Hutter, Katharina
2
Müller, Stefan
2
Balderjahn, Ingo
1
Gelbrich, Katja
1
Liebermann, Susanne C.
1
Mai, Robert
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Dresdner Beiträge zur Betriebswirtschaftslehre
1
Journal of current issues and research in advertising : JCIRA
1
Journal of euromarketing
1
Journal of macromarketing
1
Journal of promotion management : JPM
1
Journal of retailing
1
Marketing : ZFP ; journal of research and management
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
8
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1
Do men and women laugh about different types of humor? : a comparison of satire, sentimental comedy, and comic wit in print ads
Schwarz, Uta
;
Hoffmann, Stefan
;
Hutter, Katharina
- In:
Journal of current issues and research in advertising : …
36
(
2015
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10011304688
Saved in:
2
Humor und Kultur : eine empirische Untersuchung
Schwarz, Uta
;
Hoffmann, Stefan
-
2008
Persistent link: https://www.econbiz.de/10003787470
Saved in:
3
Wer lacht über humorvolle Werbung? : der Einfluss von Kultur und Geschlecht
Schwarz, Uta
;
Hoffmann, Stefan
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003854851
Saved in:
4
Ads for mature consumers : the importance of addressing the changing self-view between the age groups 50+ and 60+
Hoffmann, Stefan
;
Liebermann, Susanne C.
;
Schwarz, Uta
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 60-82
Persistent link: https://www.econbiz.de/10009535754
Saved in:
5
The effectiveness of humor in advertising cross-cultural study in Germany and Russia
Müller, Stefan
;
Hoffmann, Stefan
;
Schwarz, Uta
; …
- In:
Journal of euromarketing
20
(
2011
)
1/2
,
pp. 7-20
Persistent link: https://www.econbiz.de/10009549049
Saved in:
6
Surprise, surprise : ambient media as promotion tool for retailers
Hutter, Katharina
;
Hoffmann, Stefan
- In:
Journal of retailing
90
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010359936
Saved in:
7
Die asymmetrische Wirkung eines Akzents in der Werbung
Mai, Robert
;
Hoffmann, Stefan
;
Müller, Stefan
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
4
,
pp. 255-265
Persistent link: https://www.econbiz.de/10003908008
Saved in:
8
The effectiveness of consume-less appeals in social marketing
Balderjahn, Ingo
;
Hoffmann, Stefan
- In:
Journal of macromarketing
44
(
2024
)
2
,
pp. 258-275
Persistent link: https://www.econbiz.de/10014584731
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