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~subject:"Werbewirkung"
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Werbewirkung
Celebrity endorsement
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Celebrity-Werbung
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Credibility
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Glaubwürdigkeit
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Advertising effects
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Beziehungsmarketing
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Cointegration
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Relationship marketing
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Advertising
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Artificial Neural Networks (ANNs)
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Brand image
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Brand management
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Celebrity credibility
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Consumer behaviour
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Estimation theory
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Forecast error variance decomposition
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Forecasting model
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Impulse response function
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Knowledge Management System (KMS)
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Knowledge management
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Kointegration
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Konsumentenverhalten
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Markenführung
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Markenimage
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Marketingmanagement
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Neural networks
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Neuronale Netze
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Prognoseverfahren
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Schätztheorie
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Schätzung
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Vector autoregression
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Werbung
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Wissensmanagement
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Account receivables
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Agriculture
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Analysis of variance
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Bankgeschäft
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Banerjee, Neelotpaul
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Singh, Ramendra Pratap
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Global business review
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ECONIS (ZBW)
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Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
6
,
pp. 1622-1639
Persistent link: https://www.econbiz.de/10011982928
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2
A study on exploring the factors influencing celebrity endorsement credibility
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Global business review
19
(
2018
)
2
,
pp. 494-509
Persistent link: https://www.econbiz.de/10011860661
Saved in:
3
Effect of social networking advertisements on shaping consumers' attitude
Mukherjee, Kaustav
;
Banerjee, Neelotpaul
- In:
Global business review
18
(
2017
)
5
,
pp. 1291-1306
Persistent link: https://www.econbiz.de/10011778372
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