//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Broadcasting and narrowcasting...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
22
Konsumentenverhalten
20
China
11
Brand management
8
Markenführung
8
Advertising
6
Advertising effects
6
Cultural identity
6
International marketing
6
Internationales Marketing
6
Kulturelle Identität
6
Brand image
5
Markenimage
5
Werbung
5
Ausländische Tochtergesellschaft
3
Brand
3
Brand attitudes
3
Canada
3
Culture
3
Foreign subsidiary
3
Globalisierung
3
Globalization
3
Internet marketing
3
Markenartikel
3
Multinationales Unternehmen
3
North America
3
Online-Marketing
3
Social Web
3
Social web
3
Transnational corporation
3
Acculturation
2
Anticipating regret
2
Auslandsinvestition
2
Bicultural consumers
2
Chinese cultural values
2
Chinese immigrants
2
Competitive advertising context
2
Concept of the gift-giving process
2
Culturally verbal congruency
2
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Language
All
English
6
Author
All
Teng, Lefa
6
Foti, Lianne
2
Zhao, Guangzhi
2
Li, Feng
1
Li, Weiwei
1
Liu, Lu
1
Liu, Tianjiao
1
Lu, Taihong
1
Shen, Lulu
1
Wang, Fan
1
Wu, Xiaochuang
1
Xie, Chenxin
1
Ye, Nan
1
Yu, Ying
1
Yuan, Yige
1
Zhu, Xiajing
1
Zou, Shaoming
1
more ...
less ...
Published in...
All
Journal of business research : JBR
4
International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Using self-congruence theory to explain the interaction effects of brand type and celebrity type on consumer attitude formation
Zhu, Xiajing
;
Teng, Lefa
;
Foti, Lianne
;
Yuan, Yige
- In:
Journal of business research : JBR
103
(
2019
),
pp. 301-309
Persistent link: https://www.econbiz.de/10012104243
Saved in:
2
The effects of uppercase vs. lowercase letters on consumers' perceptions and brand attitudes
Teng, Lefa
;
Xie, Chenxin
;
Liu, Tianjiao
;
Wang, Fan
; …
- In:
Journal of business research : JBR
136
(
2021
),
pp. 164-175
Persistent link: https://www.econbiz.de/10012663287
Saved in:
3
Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context
Teng, Lefa
;
Ye, Nan
;
Yu, Ying
;
Wu, Xiaochuang
- In:
Journal of business research : JBR
67
(
2014
)
3
,
pp. 288-294
Persistent link: https://www.econbiz.de/10010245269
Saved in:
4
Moderating role of consumer self-concept on the effectiveness of two nostalgia appeals
Zhao, Guangzhi
;
Li, Weiwei
;
Teng, Lefa
;
Lu, Taihong
- In:
Journal of promotion management : JPM
20
(
2014
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10010343560
Saved in:
5
Understanding digital advertising and branding : an introduction to the International Journal of Advertising special issue on new developments in advertising in China
Zou, Shaoming
;
Teng, Lefa
- In:
International journal of advertising : the review of …
39
(
2020
)
8
,
pp. 1181-1182
Persistent link: https://www.econbiz.de/10012395649
Saved in:
6
Increasing the persuasiveness of anti-drunk driving appeals : the effect of negative and positive message framing
Teng, Lefa
;
Zhao, Guangzhi
;
Li, Feng
;
Liu, Lu
;
Shen, Lulu
- In:
Journal of business research : JBR
103
(
2019
),
pp. 240-249
Persistent link: https://www.econbiz.de/10012104215
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->