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The implementation of international advertising strategies : an exploratory study in Latin America
Fastoso, Fernando
;
Whitelock, Jeryl
- In:
International marketing review
29
(
2012
)
3
,
pp. 313-335
Persistent link: https://www.econbiz.de/10009569998
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The impact of COVID-19 on consumer evaluation of authentic advertising messages
Park, Jooyoung
;
Kim, Jungkeun
;
Lee, Daniel C.
;
Kim, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 76-89
Persistent link: https://www.econbiz.de/10012796063
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