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Buy what is advertised on television? : evidence from bans on child-directed food advertising

Huang, Rui; Yang, Muzhe - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 207-222

Persistent link: https://www.econbiz.de/10010228558

A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors

Lwin, May O.; Yee, Andrew Z. H.; Lau, Jerrald; Ng, … - In: International journal of advertising : the review of … 39 (2020) 7, pp. 990-1011

Persistent link: https://www.econbiz.de/10012395637

You eat "like a girl" : gender differences in content and effects of food advertising depicting sports

Castonguay, Jessica; Bakir, Aysen - In: Journal of food products marketing : innovations in … 25 (2019) 3, pp. 233-256

Persistent link: https://www.econbiz.de/10012243196

The Effect of Fast Food Advertisement on Malay Childrens’ Preferences

Dahari, Zainurin Bin; Abdollah, Nur Azi Azliza binti - 2011

The objective of this research is to determine the effect of fast food advertisement on Malay children’s preferences …, aged between 4 to 6 years old. Previous literature suggested that children could be influenced by fast food advertisement …. Therefore, we would like to investigate if Malay Children could also been influenced by Fast Food Advertisement. Two methods …

Persistent link: https://www.econbiz.de/10014180928

Consumer wisdom : a mindful connection between healthy food advertising and obesity prevention

Hussain, Khalid; Junaid, Muhammad; Javed, Muzhar; Ali, … - In: European journal of marketing 56 (2022) 11, pp. 3032-3053

Persistent link: https://www.econbiz.de/10013457409

Parental communication style's impact on children's attitudes toward obesity and food advertising

Yu, Jay Hyunjae - In: Journal of consumer affairs : official publication of … 45 (2011) 1, pp. 87-107

Persistent link: https://www.econbiz.de/10009531798

Healthy and unhealthy food in Italian television ads for adults and children

Puggelli, Francesca Romana; Bertolotti, Mauro - In: Young consumers : insight and ideas for responsible … 15 (2014) 1, pp. 58-67

Persistent link: https://www.econbiz.de/10010386448

A content analysis of television food advertising to children : comparing low and general-nutrition food

Kim, Hyuksoo; Lee, Doohwang; Hong, Yangsun; Ahn, Jungsun; … - In: International journal of consumer studies 40 (2016) 2, pp. 201-210

Persistent link: https://www.econbiz.de/10011488480

The influence of PSA's likeability on children’s intentions to eat healthy food

Nicolini, Valentina; Cassia, Fabio - In: International review on public and non-profit marketing 19 (2022) 1, pp. 15-36

Persistent link: https://www.econbiz.de/10013168352

Adolescents' responses to cereal ads : an assessment of weight and gender

Castonguay, Jessica; Bakir, Aysen; Blodgett, Jeffrey G. - In: Journal of food products marketing : innovations in … 25 (2019) 8, pp. 785-804

Persistent link: https://www.econbiz.de/10012243706

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