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Contesting dishonesty : when a...
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Werbewirkung
Consumer behaviour
17
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17
Advertising effects
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Advertising
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Werbung
8
Brand image
5
Markenimage
5
Brand management
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Kundenzufriedenheit
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Markenartikel
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Werbebeschränkung
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Beziehungsmarketing
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Bibliometrics
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Brand attitude
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Ethik
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Green marketing
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Personality psychology
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USA
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1976-2007
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Chang, Hua
4
Xie, Guang-Xin
4
Boush, David M.
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Xie, Guang-xin
2
Zhang, Lingling
2
Kim, Pielah
1
Kronrod, Ann
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Kwak, Hyokjin
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Lee, Jung-Sook
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Madrigal, Robert
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Park, Jisoo
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International journal of advertising : the quarterly review of marketing communications
2
Cracking the code : leveraging consumer psychology to drive profitability
1
International journal of advertising : the review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
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Journal of marketing communications
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ECONIS (ZBW)
9
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1
Message framing in green advertising : the effect of construal level and consumer environmental concern
Chang, Hua
;
Zhang, Lingling
;
Xie, Guang-Xin
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 158-176
Persistent link: https://www.econbiz.de/10011298742
Saved in:
2
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
3
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
Saved in:
4
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
5
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
6
Disentangling the effects of perceived deception and anticipated harm on consumer responses to deceptive advertising
Xie, Guang-Xin
;
Madrigal, Robert
;
Boush, David M.
- In:
Journal of business ethics : JOBE
129
(
2015
)
2
,
pp. 281-293
Persistent link: https://www.econbiz.de/10011290862
Saved in:
7
Examining the third-person effect of baseline omission in numerical comparison : the role of consumer persuasion knowledge
Xie, Guang-Xin
;
Quintero Johnson, Jessie M.
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 438-449
Persistent link: https://www.econbiz.de/10010527139
Saved in:
8
Where to draw the line? : managerial implications of behavioral research on deceptive advertising
Xie, Guang-xin
;
Boush, David M.
- In:
Cracking the code : leveraging consumer psychology to …
,
(pp. 89-111)
.
2012
Persistent link: https://www.econbiz.de/10009349527
Saved in:
9
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
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