Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Guang-xin Xie and Ann Kronrod
| Year of publication: |
2012
|
|---|---|
| Authors: | Xie, Guang-xin ; Kronrod, Ann |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 4, p. 103-117
|
| Subject: | Öko-Marketing | Green marketing | Werbung | Advertising | Produktinformation | Product information | Werbewirkung | Advertising effects | Kraftfahrzeug | Motor vehicle | USA | United States |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009762979