//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
"What drives loyal fans of bra...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
83,505
Konsumentenverhalten
81,055
Relationship marketing
26,347
Beziehungsmarketing
25,672
Social Web
20,747
Social web
20,716
Brand management
17,729
Markenführung
17,316
Online-Marketing
13,226
Internet marketing
13,110
Theorie
12,460
Theory
12,279
Markenimage
9,536
Brand image
9,482
Markenartikel
9,279
Customer satisfaction
8,339
Brand
8,240
Deutschland
8,176
Kundenzufriedenheit
8,134
Germany
7,543
USA
7,021
Online-Handel
7,001
Online retailing
6,983
United States
6,741
Electronic Commerce
6,681
Service quality
6,443
Dienstleistungsqualität
6,388
E-commerce
6,352
Marketingmanagement
5,694
Marketing management
5,652
Advertising effects
5,047
Einzelhandel
5,028
Retail trade
4,959
Werbung
4,490
Advertising
4,484
Marketing
4,253
Viral marketing
4,210
Virales Marketing
4,210
Emotion
3,835
more ...
less ...
Online availability
All
Undetermined
2,251
Free
929
Type of publication
All
Article
3,927
Book / Working Paper
1,179
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,630
Aufsatz in Zeitschrift
3,630
Aufsatz im Buch
286
Book section
286
Graue Literatur
218
Non-commercial literature
218
Hochschulschrift
189
Working Paper
187
Arbeitspapier
173
Thesis
136
Collection of articles of several authors
44
Sammelwerk
44
Conference paper
31
Konferenzbeitrag
31
Case study
25
Fallstudie
25
Aufsatzsammlung
22
Lehrbuch
12
Collection of articles written by one author
11
Guidebook
11
Ratgeber
11
Sammlung
11
Textbook
11
Dissertation u.a. Prüfungsschriften
8
Konferenzschrift
8
Bibliografie enthalten
6
Bibliography included
6
Conference proceedings
5
Reprint
5
Amtsdruckschrift
2
Article
2
Government document
2
Doctoral Thesis
1
Festschrift
1
Glossar enthalten
1
Glossary included
1
Handbook
1
Handbuch
1
Interview
1
Mehrbändiges Werk
1
more ...
less ...
Language
All
English
4,710
German
394
Undetermined
4
French
3
Polish
2
Spanish
2
Italian
1
Russian
1
more ...
less ...
Author
All
Pelsmacker, Patrick de
31
Gierl, Heribert
27
Esch, Franz-Rudolf
25
Septianto, Felix
24
Dens, Nathalie
23
Bauer, Hans H.
20
Wilbur, Kenneth C.
20
Huber, Frank
18
Diehl, Sandra
17
Reijmersdal, Eva A. van
16
Tucker, Catherine
16
Pauwels, Koen
15
Bellman, Steven
13
Dahlén, Micael
13
Hudders, Liselot
13
Sayedi, Amin
13
Terlutter, Ralf
13
Yoon, Sukki
13
Jerath, Kinshuk
12
Matthes, Jörg
12
Muehling, Darrel D.
12
Rosengren, Sara
12
Rozendaal, Esther
12
Russo, Antonio
12
Sahni, Navdeep S.
12
Taylor, Charles Raymond
12
Boerman, Sophie C.
11
Choi, Yung Kyun
11
Eisend, Martin
11
Ghose, Anindya
11
Kareklas, Ioannis
11
Lewis, Randall A.
11
Naderer, Brigitte
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wu, Linwan
11
Dodoo, Naa Amponsah
10
Evans, Nathaniel J.
10
Goldfarb, Avi
10
Smit, Edith G.
10
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
11
National Bureau of Economic Research
10
Deutsche Werbewissenschaftliche Gesellschaft
4
Technische Universität Braunschweig
4
Erasmus Research Institute of Management
2
European Advertising Academy
2
Fachhochschule Reutlingen / European School of Business
2
Helmut-Schmidt-Universität
2
IGI Global
2
OECD
2
Peter Lang GmbH
2
Shaker Verlag
2
Springer Gabler <Firma>
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Advertising Research Foundation
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Gottfried Wilhelm Leibniz Universität Hannover
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Leuphana Universität Lüneburg
1
NetLibrary, Inc
1
Nomos Verlagsgesellschaft
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
more ...
less ...
Published in...
All
Journal of business research : JBR
169
International journal of advertising : the review of marketing communications
162
Journal of marketing communications
152
Journal of advertising research
121
International journal of advertising : the quarterly review of marketing communications
120
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
80
Journal of promotion management : innovations in planning and applied research
77
Psychology & marketing
77
Journal of retailing and consumer services
76
Journal of promotion management : JPM
74
Journal of advertising : official publication of the American Academy of Advertising
70
International journal of internet marketing and advertising : IJIMA
65
Journal of marketing research : JMR
49
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
45
Marketing letters : a journal of research in marketing
44
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
43
European journal of marketing : EJM
38
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
38
Marketing : ZFP ; journal of research and management
36
The journal of product & brand management
36
Journal of current issues and research in advertising : JCIRA
35
Marketing intelligence & planning
32
SpringerLink / Bücher
31
Asia Pacific journal of marketing and logistics
29
The journal of consumer marketing
29
Journal of current issues and research in advertising
28
The journal of brand management : an international journal
28
Health marketing quarterly
27
International journal of hospitality management
27
Journal of marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
25
Young consumers : insight and ideas for responsible marketers
25
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
23
Journal of international consumer marketing
23
Journal of marketing research
23
European journal of marketing
21
Journal of global marketing
20
International journal of consumer studies
19
International journal of sports marketing & sponsorship
19
Journal of consumer behaviour : an international research review
19
more ...
less ...
Source
All
ECONIS (ZBW)
5,077
EconStor
18
USB Cologne (EcoSocSci)
16
OLC EcoSci
2
Showing
1
-
10
of
5,113
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Influence of post types on Facebook engagement : the moderating roles of
brand
category and
brand
internationalisation
Mathupayas Thongmak
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
Saved in:
2
Advertising versus invertising : the influence of social media B2C efforts on consumer attitudes and
brand
relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
3
The effects of
brand
involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
4
The impact of social media advertising on purchase intention : the mediation role of consumer
brand
engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
5
Getting to know you : social media personalization as a means of enhancing
brand
loyalty and perceived quality
Shanahan, Tyler
;
Tran, Trang P.
;
Taylor, Erik C.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
Saved in:
6
When is
brand
content shared on Facebook? : a field study on online Word-of-Mouth
Haikel-Elsabeh, Marie
;
Zhao, Zhenzhen
;
Ivens, Björn Sven
; …
- In:
International journal of market research
61
(
2019
)
3
,
pp. 287-301
Persistent link: https://www.econbiz.de/10012172208
Saved in:
7
Designing Facebook publications focused on hotel customer experience : how to improve
brand
attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
8
Cultivating consumer-
brand
relationship in social media : the role of consumer willingness to engage
Chan, Terri H.
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 1-19
Persistent link: https://www.econbiz.de/10014318178
Saved in:
9
This ad's for you : how personalized SNS advertisements affect the consumer-
brand
relationship
Tran, Trang
;
Sen, Sandipan
;
Van Steenburg, Eric
- In:
Journal of consumer marketing
40
(
2023
)
4
,
pp. 458-469
Persistent link: https://www.econbiz.de/10014276012
Saved in:
10
Meme marketing on social media : the role of informational cues of
brand
memes in shaping consumers'
brand
relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->