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An investigation of the relationship between television broadcasting and game attendance

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An Investigation of the Relationship between Television Broadcasting and Game Attendance

McEvoy, Chad D.; Morse, Alan L. - 2014

This study investigated the relationship between whether a major conference NCAA Division I men’s college basketball game was televised and game attendance during the 2003-04 and 2004-05 seasons. Multiple regression analysis was used to examine this relationship while controlling for 19 other...

Persistent link: https://www.econbiz.de/10014144465