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~subject:"Werbewirkung"
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Werbewirkung
Brand management
17,731
Markenführung
17,318
Consumer behaviour
7,590
Konsumentenverhalten
7,548
Markenimage
7,223
Brand image
7,130
Strategische Allianz
5,810
Brand
5,348
Markenartikel
5,348
Strategic alliance
5,256
Relationship marketing
2,630
Beziehungsmarketing
2,627
Markenpolitik
2,199
Social Web
1,826
Social web
1,823
Online-Marketing
1,634
Internet marketing
1,609
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1,469
Marketing management
1,463
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1,420
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1,348
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1,343
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1,340
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1,152
Advertising effects
1,151
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1,037
USA
1,035
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996
Marketing
946
Luxury goods
885
Luxusgüter
883
Innovation
817
Unternehmensnetzwerk
785
Business network
780
Werbung
771
Welt
760
Advertising
757
World
750
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724
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1,030
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133
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Pelsmacker, Patrick de
14
Dens, Nathalie
13
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Huber, Frank
8
Gierl, Heribert
7
Romaniuk, Jenni
7
Septianto, Felix
7
Srivastava, R. K.
7
Erfgen, Carsten
6
Sreejesh, S.
6
Vashisht, Devika
6
Bellman, Steven
5
Brunner, Christian Boris
5
Hayes, Jameson L.
5
Ko, Eunju
5
Matthes, Jörg
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Gilal, Faheem Gul
4
Gilal, Naeem Gul
4
Gilal, Rukhsana Gul
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Kennedy, Rachel
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Meyer, Frederik
4
Milfeld, Tyler
4
Muehling, Darrel D.
4
Pittman, Matthew
4
Rempel, Jan Eric
4
Sattler, Henrik
4
Schramm, Holger
4
Stephen, Gladys
4
Teng, Lefa
4
Torres, Ivonne M.
4
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Deutsche Werbewissenschaftliche Gesellschaft
4
Springer Fachmedien Wiesbaden
4
Helmut-Schmidt-Universität
2
Österreichische Werbewissenschaftliche Gesellschaft
2
Chambre de commerce et d'industrie de Paris
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Robert Schuman Centre for Advanced Studies
1
Springer Gabler <Firma>
1
Wiesbadener Media- & Marketing-Kongress <2011, Wiesbaden>
1
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Journal of business research : JBR
50
International journal of advertising : the review of marketing communications
44
Journal of marketing communications
38
The journal of product & brand management
32
International journal of advertising : the quarterly review of marketing communications
29
The journal of brand management : an international journal
26
Journal of promotion management : JPM
25
Psychology & marketing
24
Journal of advertising research
23
Journal of promotion management : innovations in planning and applied research
20
International journal of internet marketing and advertising : IJIMA
19
SpringerLink / Bücher
19
Journal of retailing and consumer services
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
Marketing : ZFP ; journal of research and management
14
Marketing intelligence & planning
12
Marketing letters : a journal of research in marketing
11
Asia Pacific journal of marketing and logistics
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
9
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
9
European journal of marketing : EJM
8
International journal of sports marketing & sponsorship
8
Journal of advertising : official publication of the American Academy of Advertising
8
Journal of marketing research : JMR
8
Journal of strategic marketing
8
Journal of the Academy of Marketing Science
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Springer eBook Collection / Business and Economics
8
The journal of consumer marketing
8
Gabler Edition Wissenschaft / Marken- und Produktmanagement
7
International journal of hospitality management
7
Journal of global marketing
7
Research
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
6
Journal of current issues and research in advertising
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of marketing
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Journal of marketing management : MM
6
European journal of marketing
5
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ECONIS (ZBW)
1,159
USB Cologne (EcoSocSci)
2
EconStor
1
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1
Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia
;
Supphellen, Magne
- In:
Journal of marketing communications
21
(
2015
)
6
,
pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
Saved in:
2
Markenallianzen in der Werbung : eine empirische Analyse der Wirkung ausgewählter Kooperationsformen zwischen bekannten Marken
Koncz, Julia
-
2005
Persistent link: https://www.econbiz.de/10003204180
Saved in:
3
Management von Markenallianzen : eine Analyse unter besonderer Berücksichtigung der Urteilsbildung der Konsumenten
Redler, Jörn
-
2003
Persistent link: https://www.econbiz.de/10001895308
Saved in:
4
The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.
;
Mazodier, Marc
;
Sundar, Aparna
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 50-71
Persistent link: https://www.econbiz.de/10012175992
Saved in:
5
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
Saved in:
6
Competing cues in brand alliance advertisements
Voss, Kevin E.
;
Li, Ying Ying
;
Song, Young Ok Sunny
- In:
Journal of business research : JBR
149
(
2022
),
pp. 476-493
Persistent link: https://www.econbiz.de/10013325634
Saved in:
7
Portraying the cause instead of the brand in cause-related marketing ads : does it really matter?
Lafferty, Barbara A.
;
Edmondson, Diane R.
- In:
Journal of marketing theory and practice
17
(
2009
)
2
,
pp. 129-141
Persistent link: https://www.econbiz.de/10003827792
Saved in:
8
Investigating the advertising antecedents to and consequences of brand experience
Roswinanto, Widyarso
;
Strutton, David
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 607-627
Persistent link: https://www.econbiz.de/10010467260
Saved in:
9
Strategic match of athlete endorsement in global markets : an associative learning perspective
Chang, Yongwan
;
Ko, Yong Jae
;
Tasci, Asli
;
Arai, Akiko
; …
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
4
,
pp. 253-271
Persistent link: https://www.econbiz.de/10010410847
Saved in:
10
Losing weight with Charles and Dan : examining potential liability for endorser claims in weight loss advertisements
Brison, Natasha T.
;
Pickett, Andrew C.
;
Brown, Katie M.
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
2
,
pp. 134-147
Persistent link: https://www.econbiz.de/10012815534
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