Brand Alliance and Customer-based Brand-Equity Effects
Year of publication: |
2019
|
---|---|
Authors: | Priluck, Randi L. |
Publisher: |
[2019]: [S.l.] : SSRN |
Subject: | Strategische Allianz | Strategic alliance | Markenführung | Brand management |
Description of contents: | Abstract [papers.ssrn.com] |
Extent: | 1 Online-Ressource |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments July 1, 2004 erstellt Volltext nicht verfügbar |
Source: | ECONIS - Online Catalogue of the ZBW |
-
The effects of value chain expanded brand communication on innovation acceptance
Linder, Christian, (2015)
-
Norman, Andrew T., (2016)
-
Partner selection in brand alliances : an empirical investigation of the drivers of brand fit
Lans, Ralf van der, (2014)
- More ...
-
Childrens and young adults' generalized attitudes toward foods in unbranded mobile games
Priluck, Randi L., (2023)
- More ...