Similar Search Results

Kohler, Thomas C. - 2003 - 1. Aufl

Persistent link: https://www.econbiz.de/10001788016

Machado, Joana Cesar; Carvalho, Leonor Vacas de; … - In: The journal of product & brand management 24 (2015) 1, pp. 78-87

Persistent link: https://www.econbiz.de/10010514465

Machado, Joana César; Fonseca, Beatriz; Martins, Carla … - In: The journal of brand management : an international journal 28 (2021) 2, pp. 152-170

Persistent link: https://www.econbiz.de/10012487230

Grinsven, Bo; Das, Enny - In: Journal of marketing communications 22 (2016) 3, pp. 256-270

Persistent link: https://www.econbiz.de/10011613163

McQuarrie, Edward F.; Phillips, Barbara J. - In: Journal of advertising : official publication of the … 37 (2008) 3, pp. 95-106

Persistent link: https://www.econbiz.de/10003766367

Smit, Edith; Neijens, Peter - In: Advertising and communication : proceedings 4th …, (pp. 55-60). 2005

Persistent link: https://www.econbiz.de/10003353599

Horst, Bruno; Berneburg, Alma - In: Recht - Personal - Ökologie - Unternehmung : …, (pp. 287-308). 2006

Persistent link: https://www.econbiz.de/10003358892

Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45

Persistent link: https://www.econbiz.de/10003810242

Kauppinen-Räisänen, Hannele; Luomala, Harri T. - In: Qualitative market research : an international journal 13 (2010) 3, pp. 287-308

Persistent link: https://www.econbiz.de/10008901316

Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350

Persistent link: https://www.econbiz.de/10008796182