It's not your father's magazine ad : magnitude and direction of recent changes in advertising style
Edward F. McQuarrie and Barbara J. Phillips
| Year of publication: |
2008
|
|---|---|
| Authors: | McQuarrie, Edward F. ; Phillips, Barbara J. |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 3, p. 95-106
|
| Subject: | Printwerbung | Print advertising | Produktgestaltung | Product design | Werbewirkung | Advertising effects | USA | United States | 1969-2002 |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003766367