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Impact of Customers’ Opinion About Social Media Advertisement on Buying Behaviour : Model Based Approach
Prasath, Rajendran Arun; Veluchamy, Ramanujam; … - 2021
The study analyzed the various dimensions of customers’ opinions about social media advertisement on buying behaviour. The total number of questionnaires distributed in the self-administered survey was 750 sets. A purposive sampling method is applied in this research for selecting the sample....
Persistent link: https://www.econbiz.de/10014086448
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Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.; Ohu, Eugene - In: Marketing Communications and Brand Development in …, (pp. 229-252). 2022
Persistent link: https://www.econbiz.de/10013274632
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The influence of social media advertising on consumer behaviour
Al Akayleh, Fayq - In: Middle East journal of management : MEJM 8 (2021) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
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Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J; Thanushree H - In: Journal of Contemporary Issues in Business and Government 26 (2020) 2, pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
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Emojis to conversion on social media
Mladenović, Dušan; Koštiál, Kamil; Ljepava, Nikolina; … - In: International journal of consumer studies 47 (2023) 3, pp. 977-994
Persistent link: https://www.econbiz.de/10014250669
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Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content
Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284
Persistent link: https://www.econbiz.de/10013440055
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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The origin and impact of CPG new-product buzz : emerging trends and implications
Niederhoffer, Kate; Mooth, Rob; Wiesenfeld, David; … - In: Journal of advertising research 47 (2007) 4, pp. 420-426
Persistent link: https://www.econbiz.de/10003614054
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Word of mouth on the web : the impact of web 2.0 on consumer purchase decisions
Riegner, Cate - In: Journal of advertising research 47 (2007) 4, pp. 436-447
Persistent link: https://www.econbiz.de/10003614082