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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
82,942
Konsumentenverhalten
80,462
Social Web
20,593
Social web
20,562
Werbung
13,855
Online-Marketing
13,142
Internet marketing
13,026
Advertising
11,324
Theorie
11,082
Theory
10,875
Relationship marketing
10,466
Beziehungsmarketing
10,431
Brand management
9,032
Markenführung
8,976
Advertising effects
7,765
Brand image
7,335
Markenimage
7,307
Online-Handel
6,665
USA
6,665
Online retailing
6,651
United States
6,266
Deutschland
6,066
Customer satisfaction
6,061
Kundenzufriedenheit
5,893
Electronic Commerce
5,856
E-commerce
5,574
Germany
5,306
Viral marketing
4,875
Virales Marketing
4,855
Markenartikel
4,798
Brand
4,724
Service quality
4,648
Dienstleistungsqualität
4,599
Einzelhandel
4,421
Retail trade
4,355
Marketingmanagement
4,316
Marketing management
4,280
Experiment
3,847
Marketing
3,732
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Online availability
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Undetermined
2,873
Free
1,317
Type of publication
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Article
5,852
Book / Working Paper
2,113
Journal
26
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Article in journal
5,227
Aufsatz in Zeitschrift
5,227
Aufsatz im Buch
619
Book section
619
Graue Literatur
456
Non-commercial literature
456
Working Paper
376
Arbeitspapier
352
Hochschulschrift
337
Thesis
236
Collection of articles of several authors
80
Sammelwerk
80
Case study
46
Fallstudie
46
Conference paper
40
Dissertation u.a. Prüfungsschriften
40
Konferenzbeitrag
40
Aufsatzsammlung
36
Bibliografie enthalten
34
Bibliography included
34
Lehrbuch
26
Konferenzschrift
21
Textbook
21
Collection of articles written by one author
18
Ratgeber
18
Sammlung
18
Guidebook
16
Reprint
12
Systematic review
12
Übersichtsarbeit
12
Conference proceedings
10
Mehrbändiges Werk
6
Multi-volume publication
6
Bibliografie
5
Amtsdruckschrift
4
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4
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3
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3
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2
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2
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English
6,990
German
971
Undetermined
21
French
9
Italian
2
Polish
2
Spanish
2
Portuguese
1
Russian
1
Swedish
1
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Author
All
Pelsmacker, Patrick de
57
Gierl, Heribert
56
Esch, Franz-Rudolf
37
Bauer, Hans H.
32
Dens, Nathalie
32
Eisend, Martin
29
Diehl, Sandra
28
Septianto, Felix
27
Reijmersdal, Eva A. van
24
Wilbur, Kenneth C.
24
Taylor, Charles Raymond
23
Terlutter, Ralf
23
Kaiser, Harry M.
22
Bellman, Steven
20
Huber, Frank
20
Pauwels, Koen
20
Rosengren, Sara
19
Stafford, Marla Royne
19
Yoon, Hye Jin
19
Chang, Chingching
18
Dahlén, Micael
18
Hudders, Liselot
18
Yoon, Sukki
18
Mueller, Barbara
17
Nufer, Gerd
17
Gröppel-Klein, Andrea
16
Matthes, Jörg
16
Romaniuk, Jenni
16
Roy, Subhadip
16
Smit, Edith G.
16
Srinivasan, Shuba
16
Torres, Ivonne M.
16
Tucker, Catherine
16
Chan, Kara
15
Geuens, Maggie
15
Muehling, Darrel D.
15
Phau, Ian
15
Rozendaal, Esther
15
Varan, Duane
15
Franses, Philip Hans
14
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Institution
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National Bureau of Economic Research
23
Springer Fachmedien Wiesbaden
21
Deutsche Werbewissenschaftliche Gesellschaft
5
Fachhochschule Reutlingen / European School of Business
5
Erasmus Research Institute of Management
4
IP Deutschland GmbH <Köln>
4
Technische Universität Braunschweig
4
Advertising Research Foundation
3
Arbeitsgemeinschaft Media-Analyse
3
Media-Micro-Census GmbH <Frankfurt, Main>
3
Shaker Verlag
3
Springer Gabler <Firma>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Österreichische Werbewissenschaftliche Gesellschaft
3
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
2
Books on Demand GmbH <Norderstedt>
2
European Advertising Academy
2
Helmut-Schmidt-Universität
2
Herbert von Halem Verlag
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
2
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Advertising Effectiveness Research Forum <1998>
1
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutsche Zentralbibliothek für Wirtschaftswissenschaften - Leibniz-Informationszentrum Wirtschaft (ZBW)
1
Deutschland / Bundesministerium für Gesundheit
1
Duale Hochschule Baden-Württemberg Mannheim / Fakultät Wirtschaft
1
Ekonomiska forskningsinstitutet <Stockholm>
1
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Published in...
All
Journal of advertising research
269
Journal of advertising : official publication of the American Academy of Advertising
236
International journal of advertising : the quarterly review of marketing communications
215
Journal of business research : JBR
207
International journal of advertising : the review of marketing communications
200
Journal of marketing communications
191
Psychology & marketing
121
Journal of promotion management : JPM
116
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
91
Journal of retailing and consumer services
85
Journal of promotion management : innovations in planning and applied research
83
European journal of marketing : EJM
69
International journal of internet marketing and advertising : IJIMA
68
Journal of marketing research : JMR
63
Marketing letters : a journal of research in marketing
60
Journal of current issues and research in advertising : JCIRA
59
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
SpringerLink / Bücher
51
Health marketing quarterly
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Marketing : ZFP ; journal of research and management
49
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
43
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
The journal of product & brand management
38
Young consumers : insight and ideas for responsible marketers
38
Journal of current issues and research in advertising
37
Marketing intelligence & planning
36
International journal of hospitality management
35
Journal of marketing
35
Asia Pacific journal of marketing and logistics
34
Journal of global marketing
33
Management science : journal of the Institute for Operations Research and the Management Sciences
32
The journal of consumer marketing
32
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of international consumer marketing
31
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
30
The journal of brand management : an international journal
30
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
29
International journal of sports marketing & sponsorship
29
Journal of the Academy of Marketing Science
29
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Source
All
ECONIS (ZBW)
7,841
USB Cologne (EcoSocSci)
111
EconStor
29
OLC EcoSci
6
USB Cologne (business full texts)
2
RePEc
1
Other ZBW resources
1
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1
The processing of native
advertising
compared to banner
advertising
: an eye-tracking experiment
De Keyzer, Freya
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Electronic commerce research
23
(
2023
)
3
,
pp. 1921-1940
Persistent link: https://www.econbiz.de/10014383138
Saved in:
2
How online
advertising
competes with user-generated content in TripAdvisor : a neuroscientific approach
Bigné Alcañiz, J. Enrique
;
Simonetti, Aline
;
Ruiz …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 279-288
Persistent link: https://www.econbiz.de/10012430510
Saved in:
3
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
4
The influence of social media
advertising
on consumer behaviour
Al Akayleh, Fayq
- In:
Middle East journal of management : MEJM
8
(
2021
)
4
,
pp. 344-366
Persistent link: https://www.econbiz.de/10012595011
Saved in:
5
Impact of social media advertisement on consumer purchasing behaviour
Mahesh V J
;
Thanushree H
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 634-638
Persistent link: https://www.econbiz.de/10012506205
Saved in:
6
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
7
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
8
Advertising
in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
9
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
Saved in:
10
Facebook advertisements and purchase of weight-loss products
Raghupathi, Viju
;
Fogel, Joshua
- In:
Journal of medical marketing : device, diagnostic and …
13
(
2013
)
4
,
pp. 201-211
Persistent link: https://www.econbiz.de/10010389837
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