//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Social capital in agribusiness...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbewirkung
Consumer behaviour
25
Konsumentenverhalten
25
Bibliometrics
14
Bibliometrie
14
India
13
Indien
12
Brand management
11
Markenführung
11
E-commerce
9
Electronic Commerce
9
Relationship marketing
9
Beziehungsmarketing
8
Brand image
8
Gamification
8
Innovation
8
Internet marketing
8
Markenimage
8
Online-Marketing
8
Social Web
8
Social web
8
Sustainability
8
Coronavirus
7
Lieferkette
7
Nachhaltige Entwicklung
7
Supply chain
7
Sustainable development
7
Emerging economies
6
Nachhaltigkeit
6
Online retailing
6
Online-Handel
6
Advertising effects
5
Firm performance
5
Sales promotion
5
Schwellenländer
5
Social capital
5
Sozialkapital
5
Unternehmenserfolg
5
Verkaufsförderung
5
Advertising
4
more ...
less ...
Online availability
All
Undetermined
4
Free
1
Type of publication
All
Article
4
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
Language
All
English
5
Author
All
Behl, Abhishek
3
Bains, Karnika
2
Dewani, Prem Prakash
2
Baabdullah, Abdullah Mohammed
1
Balaji, M. S.
1
Del Giudice, Manlio
1
Dwivedi, Yogesh Kumar
1
Giannakis, Mihalis
1
Guzman, Francisco
1
Jain, Kokil
1
Jaiswal, Anand Kumar
1
Jayawardena, Nirma Sadamali
1
Le Dang Lang
1
Malhan, Mohit
1
Pereira, Vijay
1
Quach, Sara
1
Razzaq, Ali
1
Shankar, Amit
1
Thaichon, Park
1
more ...
less ...
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
1
International marketing review
1
Journal for international business and entrepreneurship development : JIBED
1
Journal of business research : JBR
1
Working paper series : WPS
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of advertising, distribution intensity and store image in achieving global brand loyalty in an emerging market
Le Dang Lang
;
Behl, Abhishek
;
Guzman, Francisco
; …
- In:
International marketing review
40
(
2023
)
1
,
pp. 127-154
Persistent link: https://www.econbiz.de/10014227458
Saved in:
2
Effect of sexual appeal in marketing communication on aggression and sexual aggression : a theoretical perspective and future research directions
Bains, Karnika
;
Dewani, Prem Prakash
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 164-187
Persistent link: https://www.econbiz.de/10013478430
Saved in:
3
Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika
;
Dewani, Prem Prakash
;
Jaiswal, Anand Kumar
-
2023
Persistent link: https://www.econbiz.de/10014387914
Saved in:
4
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
5
Effectiveness of B2B social media marketing : the effect of message source and message content on social media engagement
Balaji, M. S.
;
Behl, Abhishek
;
Jain, Kokil
;
Baabdullah, …
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 243-257
Persistent link: https://www.econbiz.de/10014433601
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->