Similar Search Results - EconBiz

Social media analytics : effective tools for building, intrepreting, and using metrics

Sponder, Marshall - 2012

Persistent link: https://www.econbiz.de/10009271957

Social Media Marketing : Analyse; Strategie; Konzeption; Umsetzung ; [Marketing-Boosting mit Erfolgskontrolle]

Lembke, Gerald - 2011 - 1. Aufl.

Persistent link: https://www.econbiz.de/10009238887

Commercial communication in the digital age : information or disinformation?

Siegert, Gabriele (ed.); Rimscha, M. Bjørn von (ed.); … - 2017

Editor's preface / Gabriele Siegert, M. Bjørn von Rimscha, and Stephanie Grubenmann -- Information and disinformation about advertising / Kati Förster and Ulli Weish -- Information and disinformation through advertising / Roland Mangold -- Information about users / Andrew McStay -- Inclusion...

Persistent link: https://www.econbiz.de/10011435593

Werbewirkungen des Influencer-Marketings : ein Mixed-Methods-Ansatz zur empirischen Bestimmung von Wirkungsdeterminanten

Moritz, Madleen - 2024

Persistent link: https://www.econbiz.de/10014440827

ROI of social media : how to improve the return on your social marketing investment

Powell, Guy R.; Groves, Steven; Dimos, Jerry - 2011

Persistent link: https://www.econbiz.de/10008902513

UGC attributes and effects : implication for luxury brand advertising

Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967

Persistent link: https://www.econbiz.de/10012623909

A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa

Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544

Persistent link: https://www.econbiz.de/10012601213

Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media

Weismueller, Jason; Harrigan, Paul; Wang, Shasha; … - In: Australasian marketing journal 28 (2020) 4, pp. 160-170

Persistent link: https://www.econbiz.de/10012429449

The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram

Marques, Inês Rios; Casais, Beatriz; Camilleri, Mark … - In: Strategic corporate communication in the digital age, (pp. 131-143). 2021

Persistent link: https://www.econbiz.de/10012491518

Disclosing sponsored Instagram posts : the role of material connection with the brand and message-sidedness when disclosing covert advertising

Veirman, Marijke de; Hudders, Liselot - In: International journal of advertising : the review of … 39 (2020) 1, pp. 94-130

Persistent link: https://www.econbiz.de/10012200474

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