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~subject:"Werbewirkung"
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Werbewirkung
New Zealand
28
Neuseeland
25
Marketing
12
Social marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Social Marketing
10
Arzneimittel
9
Marketing management
9
Marketingmanagement
9
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8
Children
8
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Ethik
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Kinder
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Markenführung
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Unternehmensethik
6
Werbung
6
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5
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5
Gesundheitsvorsorge
5
Preventive care
5
Werbebeschränkung
5
Australia
4
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4
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4
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Eagle, Lynne C.
4
Bulmer, Sandy
3
Dahl, Stephan
3
Czarnecka, Barbara
1
De Bruin, Anne
1
Dodds, Sarah
1
Harper, Sarah
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Morey, Yvette
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Working paper / Department of Commerce, College of Business, Massey University
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of customer behaviour
1
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ECONIS (ZBW)
6
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1
"The children-nutrition-marketing ethics conundrum : identifying the issues"
Eagle, Lynne C.
;
De Bruin, Anne
;
Bulmer, Sandy
-
2002
Persistent link: https://www.econbiz.de/10001726427
Saved in:
2
Children's perceptions of advertising
Bulmer, Sandy
-
2001
Persistent link: https://www.econbiz.de/10001583649
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
Subtle sophistry or savvy strategy : ethical and effectiveness issues regarding product placements in mass media
Eagle, Lynne C.
;
Morey, Yvette
;
Dahl, Stephan
- In:
Current insights and future trends : [extended versions …
,
(pp. 237-247)
.
2012
Persistent link: https://www.econbiz.de/10009748096
Saved in:
5
Is food advertising culture-bound? : contradictory results from three European countries
Czarnecka, Barbara
;
Dahl, Stephan
;
Eagle, Lynne C.
- In:
Journal of customer behaviour
12
(
2013
)
2/3
,
pp. 227-246
Persistent link: https://www.econbiz.de/10010233728
Saved in:
6
Product placement in old and new media : examining the evidence for concern
Eagle, Lynne C.
;
Dahl, Stephan
- In:
Journal of business ethics : JOBE
147
(
2018
)
3
,
pp. 605-618
Persistent link: https://www.econbiz.de/10011798901
Saved in:
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