Previous literature has highlighted the attitude of millennials towards online advertising, but research on the influence of affective appeals in traditional advertisements of consumer durable goods on millennials is substantially less. Therefore, the authors desired to explore the identified...

1: Nostalgia marketing and consumer behavior -- 2: Nostalgic advertising usage in sports season tickets campaigns -- 3: The impact of nostalgic advertising on consumer willingness to donate during a crisis -- 4: Examining nostalgic advertising effectiveness in sustainable food consumption...

This research discusses the phenomenon of the product of consumer goods to communicate with women online commercial advertising. The method used is descriptive that try to describe the phenomenon of products interaction to women on online advertisement. The results of this research show that for...

Digital marketing plays a vital role in this competitive world and considered as a new form of marketing and provided new opportunities for companies to do businesses for 24 hours in a week. It helps to contact the person face to face. The study has been conducted to know the awareness about...