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The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon - In: Journal of promotion management : innovations in … 28 (2022) 1, pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
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Customer engagement and advertising effectiveness : a moderated mediating analysis
Anubha; Shome, Samik - In: Journal of internet commerce 20 (2021) 4, pp. 409-449
Persistent link: https://www.econbiz.de/10012801972
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What you feel, is what you like influence of message appeals on customer engagement on instagram
Rietveld, Robert; Dolen, Willemijn M. van; Mazloom, Masoud - In: Journal of interactive marketing : a quarterly … 49 (2020), pp. 20-53
Persistent link: https://www.econbiz.de/10012288818
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Customized advertising : allowing consumers to directly tailor messages leads to better outcomes for the brand
Douglas Olsen, G.; Pracejus, John W. - In: Journal of business research : JBR 116 (2020), pp. 245-257
Persistent link: https://www.econbiz.de/10012257596
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Essays on customer engagement strategies and tactics in business and consumer markets
Berkmann, Manuel - 2020
Persistent link: https://www.econbiz.de/10012298430
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Factors affecting willingness to participate in consumer generated advertisement
Shulga, Lenna V.; Busser, James A.; Bai, Billy - In: International journal of hospitality management 74 (2018), pp. 214-223
Persistent link: https://www.econbiz.de/10011924667
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How customers respond to social media advertising
Yang, Ping; Li, Kefang; Ji, Chunli - In: Marketing intelligence & planning 41 (2023) 2, pp. 229-243
Persistent link: https://www.econbiz.de/10014253352
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Investigating the nexus between the types of advertising messages and customer engagement : do customer involvement and generations matter?
Msallati, Amani - In: Journal of innovations in digital marketing 2 (2021) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014383254
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To engage or not : how does concern for personal brand impact consumers' Social Media Engagement Behaviour (SMEB)?
Mein, Xiang Ying; Brataas, Andrea; Stothers, Robin Alexander - In: Journal of strategic marketing 32 (2024) 1, pp. 20-33
Persistent link: https://www.econbiz.de/10014553109
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Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette - 2018
Persistent link: https://www.econbiz.de/10011854433