What you feel, is what you like influence of message appeals on customer engagement on instagram
Year of publication: |
2020
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Authors: | Rietveld, Robert ; Dolen, Willemijn M. van ; Mazloom, Masoud ; Worring, Marcel |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 49.2020, p. 20-53
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Subject: | Visual social media | Customer engagement | Emotional appeal | Informative appeal | Social Web | Social web | Beziehungsmarketing | Relationship marketing | Emotion | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Kundenintegration | Customer integration | Online-Marketing | Internet marketing |
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