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~subject:"Werbewirkung"
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Digital advertising in the age...
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Werbewirkung
Social Web
20,593
Social web
20,562
Werbung
13,855
Online-Marketing
13,142
Internet marketing
13,026
Advertising
11,324
Consumer behaviour
10,298
Konsumentenverhalten
10,183
Viral marketing
4,875
Virales Marketing
4,855
Advertising effects
4,775
Electronic Commerce
3,379
E-commerce
3,179
Relationship marketing
3,078
Beziehungsmarketing
3,073
Brand management
3,060
Markenführung
3,041
Online-Handel
2,899
Online retailing
2,895
Soziales Netzwerk
2,532
Internet
2,490
Social network
2,349
Theorie
2,092
Theory
2,049
Deutschland
2,047
Marketingmanagement
2,041
Marketing management
2,011
USA
1,986
Marketing
1,894
Markenimage
1,880
Brand image
1,873
United States
1,815
Social media
1,767
Digitalisierung
1,733
social media
1,702
Digitization
1,672
Germany
1,558
advertising
1,406
Öffentlichkeitsarbeit
1,172
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All
Undetermined
2,117
Free
949
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Article
3,609
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1,226
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10
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3,372
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3,372
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234
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234
Graue Literatur
194
Non-commercial literature
194
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169
Arbeitspapier
157
Hochschulschrift
100
Thesis
57
Collection of articles of several authors
43
Sammelwerk
43
Conference paper
22
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22
Aufsatzsammlung
20
Konferenzschrift
16
Lehrbuch
15
Case study
13
Fallstudie
13
Ratgeber
13
Textbook
13
Guidebook
12
Bibliografie enthalten
8
Bibliography included
8
Reprint
8
Collection of articles written by one author
7
Conference proceedings
7
Sammlung
7
Dissertation u.a. Prüfungsschriften
6
Mehrbändiges Werk
4
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4
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2
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2
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2
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2
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1
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1
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1
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1
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1
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English
4,585
German
254
Undetermined
3
Italian
2
French
1
Russian
1
Author
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Pelsmacker, Patrick de
21
Eisend, Martin
20
Septianto, Felix
20
Wilbur, Kenneth C.
20
Gierl, Heribert
18
Rosengren, Sara
17
Diehl, Sandra
16
Taylor, Charles Raymond
16
Tucker, Catherine
16
Dahlén, Micael
15
Reijmersdal, Eva A. van
15
Yoon, Hye Jin
15
Yoon, Sukki
15
Kaiser, Harry M.
14
Bellman, Steven
13
Esch, Franz-Rudolf
13
Rozendaal, Esther
13
Sahni, Navdeep S.
13
Sayedi, Amin
13
Stafford, Marla Royne
13
Terlutter, Ralf
13
Dens, Nathalie
12
Ghose, Anindya
12
Jerath, Kinshuk
12
Russo, Antonio
12
Choi, Yung Kyun
11
Evans, Nathaniel J.
11
Hudders, Liselot
11
Lewis, Randall A.
11
Pauwels, Koen
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Buijzen, Moniek
10
Chan, Kara
10
Goldfarb, Avi
10
Huh, Jisu
10
Kareklas, Ioannis
10
Malik, Garima
10
Mueller, Barbara
10
Okazaki, Shintaro
10
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National Bureau of Economic Research
15
Springer Fachmedien Wiesbaden
12
IP Deutschland GmbH <Köln>
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Advertising Research Foundation
2
European Advertising Academy
2
IGI Global
2
Institute of Canadian Advertising
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
OECD
2
Peter Lang GmbH
2
Springer Gabler <Firma>
2
Technische Universität Braunschweig
2
Anheuser-Busch, Inc.
1
Association of National Advertisers
1
Avrim Lazar and Associates
1
Bundesverband der Verbraucherzentralen und Verbraucherverbände
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Erasmus Research Institute of Management
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gruner + Jahr AG & Co, Marketing Service
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
ICORIA <9, 2010, Madrid>
1
Institute of Practioners in Advertising
1
J. L. Kellogg Graduate School of Management
1
Leuphana Universität Lüneburg
1
Macquarie University / Department of Business
1
Market Research Society
1
Marketing Science Institute
1
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Published in...
All
International journal of advertising : the review of marketing communications
176
Journal of advertising research
145
International journal of advertising : the quarterly review of marketing communications
143
Journal of business research : JBR
137
Journal of marketing communications
133
Journal of advertising : official publication of the American Academy of Advertising
121
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
International journal of internet marketing and advertising : IJIMA
68
Journal of promotion management : innovations in planning and applied research
67
Journal of promotion management : JPM
63
Psychology & marketing
54
Journal of retailing and consumer services
51
European journal of marketing : EJM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
39
Journal of current issues and research in advertising : JCIRA
39
Journal of marketing research : JMR
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
34
Health marketing quarterly
33
Journal of current issues and research in advertising
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
Young consumers : insight and ideas for responsible marketers
27
Marketing letters : a journal of research in marketing
25
Journal of advertising
24
Journal of global marketing
24
Journal of marketing
24
Marketing intelligence & planning
23
SpringerLink / Bücher
23
Journal of marketing research
22
Journal of international consumer marketing
21
Marketing : ZFP ; journal of research and management
20
Asia Pacific journal of marketing and logistics
19
International journal of pharmaceutical and healthcare marketing : IJPHM
19
The journal of consumer marketing
19
Information systems research : ISR
18
International journal of consumer studies
18
Quantitative marketing and economics : QME
18
The journal of product & brand management
17
International journal of electronic commerce : IJEC
16
Journal of the Academy of Marketing Science
16
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Source
All
ECONIS (ZBW)
4,809
USB Cologne (EcoSocSci)
18
EconStor
14
OLC EcoSci
3
USB Cologne (business full texts)
1
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1
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
2
If a picture is worth 1000 words, how much is a video worth : the influence of ad format on ticket purchasers' ad clicks
Stewart, Kristin
;
Dalakas, Vassilis
;
Eells, Danielle
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 416-443
Persistent link: https://www.econbiz.de/10014513559
Saved in:
3
Why is social network site
advertising
ineffective? : seeking answers using a holistic theoretical framework, multi-platform approach
Korgaonkar, Pradeep
;
Becerra, Enrique
;
Londoño, Juan Carlos
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 157-186
Persistent link: https://www.econbiz.de/10014447593
Saved in:
4
Response to
advertising
on online social networks : the role of social capital
Pinho, José Carlos
;
Soares, Ana Maria
- In:
International journal of consumer studies
39
(
2015
)
3
,
pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
Saved in:
5
The influence of Facebook
advertising
on cognitive attitudes amid Generation Y
Duffett, Rodney Graeme
- In:
Electronic commerce research
15
(
2015
)
2
,
pp. 243-267
Persistent link: https://www.econbiz.de/10011300661
Saved in:
6
Don't invade my personal space : facebook's
advertising
dilemma
Beauchamp, Michelle Bednarz
- In:
The journal of applied business research
29
(
2013
)
1
,
pp. 91-96
Persistent link: https://www.econbiz.de/10009713816
Saved in:
7
Consumer-generated ads on Youtube : impacts of source credibility and need for cognition on attitudes, interactive behaviors, and eWOM
Steffes Hansen, Sara
;
Lee, Jin Kyun
;
Lee, Shu-yueh
- In:
Journal of electronic commerce research : JECR
15
(
2014
)
3
,
pp. 254-266
Persistent link: https://www.econbiz.de/10010424782
Saved in:
8
Can
advertising
compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
9
Advertising
in online social networks : the role of perceived enjoyment and social influence
Soares, Ana Maria
;
Pinho, José Carlos
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 245-263
Persistent link: https://www.econbiz.de/10010410379
Saved in:
10
Advertising
versus invertising : the influence of social media B2C efforts on consumer attitudes and brand relationships
Bóveda-Lambie, Adriana M.
;
Hair, Neil
- In:
Online consumer behavior : theory and research in …
,
(pp. 209-236)
.
2012
Persistent link: https://www.econbiz.de/10009567792
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