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Werbewirkung
Mathematische Optimierung
24,734
Mathematical programming
24,689
Theorie
23,695
Theory
23,423
Online-Marketing
13,229
Internet marketing
13,113
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11,115
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10,812
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7,331
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6,004
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4,962
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2,625
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2,370
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2,140
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2,036
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2,017
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2,010
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Wilbur, Kenneth C.
17
Tucker, Catherine
16
Sayedi, Amin
13
Jerath, Kinshuk
12
Lewis, Randall A.
11
Russo, Antonio
11
Ghose, Anindya
10
Goldfarb, Avi
10
Sahni, Navdeep S.
10
Bellman, Steven
9
Reijmersdal, Eva A. van
9
Rozendaal, Esther
9
Zhu, Yi
9
D'Annunzio, Anna
8
Hudders, Liselot
8
Johnson, Garrett A.
8
Penta, Antonio
8
Tucker, Catherine E.
8
Dwivedi, Yogesh Kumar
7
Katona, Zsolt
7
Narayanan, Sridhar
7
Pauwels, Koen
7
Pelsmacker, Patrick de
7
Reiley, David H.
7
Rutz, Oliver J.
7
Simonov, Andrey
7
Skiera, Bernd
7
Sreejesh, S.
7
Vashisht, Devika
7
Voorveld, Hilde
7
Yang, Yanwu
7
Abhishek, Vibhanshu
6
Abou Nabout, Nadia
6
Arora, Taanika
6
Bart, Yakov
6
Chintagunta, Pradeep K.
6
Decarolis, Francesco
6
Fesenmaier, Daniel R.
6
Fogel, Joshua
6
Guitart, Ivan A.
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IGI Global
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OECD
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Technische Universität Braunschweig
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Advertising Research Foundation
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Association of National Advertisers
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Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
European Advertising Academy
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Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
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Fachhochschule Reutlingen / European School of Business
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ICORIA <12., 2013, Zagreb>
1
Leuphana Universität Lüneburg
1
Organisation for Economic Co-operation and Development
1
Peter Lang GmbH
1
Point-of-Purachse Advertising Institute
1
Springer Gabler <Firma>
1
Universität Bremen
1
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International journal of advertising : the review of marketing communications
78
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
65
Journal of advertising research
62
Journal of marketing communications
58
International journal of internet marketing and advertising : IJIMA
51
Journal of business research : JBR
50
Journal of promotion management : innovations in planning and applied research
39
International journal of advertising : the quarterly review of marketing communications
38
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
34
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of retailing and consumer services
25
Journal of marketing research : JMR
23
Journal of promotion management : JPM
22
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
Management science : journal of the Institute for Operations Research and the Management Sciences
19
Psychology & marketing
19
Information systems research : ISR
17
International journal of electronic commerce : IJEC
16
Journal of advertising : official publication of the American Academy of Advertising
16
Journal of marketing research
15
Marketing intelligence & planning
14
Quantitative marketing and economics : QME
13
Journal of current issues and research in advertising
12
Electronic commerce research
11
European journal of marketing : EJM
11
International journal of electronic marketing and retailing : IJEMR
11
Journal of electronic commerce research : JECR
11
Journal of internet commerce
11
Journal of marketing
11
Marketing science
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
Electronic commerce research and applications
9
Journal of retailing
9
Young consumers : insight and ideas for responsible marketers
9
CESifo working papers
8
Cogent business & management
8
European journal of marketing
8
International journal of technology marketing : IJTMkt
8
Journal of current issues and research in advertising : JCIRA
8
Journal of marketing management : JMM ; journal of the Academy of Marketing
8
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ECONIS (ZBW)
2,145
EconStor
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USB Cologne (EcoSocSci)
1
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1
Artificial intelligence, algorithmic bidding and collusion in online advertising
Decarolis, Francesco
;
Rovigatti, Gabriele
;
Rovigatti, …
-
2024
-
This version: February, 2024
Persistent link: https://www.econbiz.de/10014566119
Saved in:
2
Budget planning for coupled campaigns in sponsored search auctions
Yang, Yanwu
;
Qin, Rui
;
Jansen, Bernard J.
;
Zhang, Jie
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 39-65
Persistent link: https://www.econbiz.de/10010360063
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3
The impact of competing ads on click performance in sponsored search
Agarwal, Ashish
;
Mukhopadhyay, Tridas
- In:
Information systems research : ISR
27
(
2016
)
3
,
pp. 538-557
Persistent link: https://www.econbiz.de/10011584780
Saved in:
4
Evolution of Online Advertising
Chandana, Nagandla
;
Abhishek, Thati Vikram
;
Sen, Anindya
-
2018
Persistent link: https://www.econbiz.de/10011963843
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5
Cost of conciseness in sponsored search auctions
Abrams, Zoë
;
Ghosh, Arpita
;
Vee, Erik
- In:
Internet and network economics : third international …
,
(pp. 326-334)
.
2007
Persistent link: https://www.econbiz.de/10003648893
Saved in:
6
Pay-per-action model for online advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
Internet and network economics : third international …
,
(pp. 549-557)
.
2007
Persistent link: https://www.econbiz.de/10003649710
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7
A Cascade Model for externalities in sponsored search
Kempe, David
;
Mahdian, Mohammad
- In:
Internet and network economics : 4th international …
,
(pp. 585-596)
.
2008
Persistent link: https://www.econbiz.de/10003792870
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8
Sponsored search auctions with Markovian users
Aggarwal, Gagan
;
Feldman, Jon
;
Muthukrishnan, S.
;
Pál, …
- In:
Internet and network economics : 4th international …
,
(pp. 621-628)
.
2008
Persistent link: https://www.econbiz.de/10003792906
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9
On the equilibria and efficiency of the GSP mechanism in keyword auctions with externalities
Giotis, Ioannis
;
Karlin, Anna R.
- In:
Internet and network economics : 4th international …
,
(pp. 629-638)
.
2008
Persistent link: https://www.econbiz.de/10003792916
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10
A theoretical and empirical analysis of alternate auction policies for search advertisements
Balachander, Subramanian
;
Kannan, Karthik
;
Schwartz, …
- In:
Review of marketing science
7
(
2009
)
1
,
pp. 1-49
Persistent link: https://www.econbiz.de/10009505959
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