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Effects of sport event satisfaction on team identification and revisit intent
Lee, Joon Sung; Kang, Joon Ho - In: Sport marketing quarterly : preferred journal of the … 24 (2015) 4, pp. 225-234
Persistent link: https://www.econbiz.de/10011415233
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Image, brand relationships and customer value : exploring the moderating role of advertising spending- and labour-intensity in customer loyalty
Sajtos, Laszlo; Kreis, Henning; Brodie, Roderick J. - In: Journal of service theory and practice : JSTP 25 (2015) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10011306024
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Thin and thicker slices : how advertising effectiveness depends on exposure duration
Elsen, Millie - 2012
Consumers are exposed to rising numbers of ads for which they have falling amounts of time. This poses a serious challenge for advertisers and ad agencies who want to engage consumers with their ads, create positive impressions and build memory for their ads and brands. The bulk of ads in...
Persistent link: https://www.econbiz.de/10009733184
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Combining marketing theory and path dependence : measuring and breaking the consumption Path
Siray, Sibel - 2016
Persistent link: https://www.econbiz.de/10011565628
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Mediation role of brand preference on bank advertising and customer loyalty : a developing country perspective
Amoako, George Kofi; Anabila, Peter; Effah, Ebenezer Asare - In: The international journal of bank marketing : IJBM 35 (2017) 6, pp. 983-996
Persistent link: https://www.econbiz.de/10011788289
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Wein und Tourismus : Faktoren emotionaler Konsumentenbindung
Stöckl, Albert - 2015
Persistent link: https://www.econbiz.de/10011345094
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Fit Matters? : asymmetrical impact for effectiveness on sponsors and event marketers
Scheinbaum, Angeline Close; Lacey, Russell - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10010257039
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Kunden ins rechte Licht setzen
Gartz, Sebastian; Schmidt-Stohn, Olaf - In: Brand the Future : systematische Markenentwicklung im B2B, (pp. 135-150). 2017
Persistent link: https://www.econbiz.de/10011565742
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The effect of imagery and product involvement in copy testing scores of animatics and finished ads : a schemata approach
Jiménez, Fernando R.; Gammoh, Bashar S.; Wergin, Rand - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 460-471
Persistent link: https://www.econbiz.de/10012483481
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Distinctive perspectives on achieving competitive advantage through management of intangible assets
Morath, Tobias - 2019
Persistent link: https://www.econbiz.de/10012222067