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Werbewirkung
Consumer behaviour
83,524
Konsumentenverhalten
80,396
Theorie
9,281
Theory
9,264
Relationship marketing
9,102
Beziehungsmarketing
9,056
Brand management
7,610
Markenführung
7,566
Brand image
6,754
Markenimage
6,710
Customer satisfaction
5,723
Online retailing
5,640
Online-Handel
5,636
Kundenzufriedenheit
5,551
Social Web
4,889
Social web
4,889
USA
4,772
United States
4,584
Online-Marketing
4,566
Internet marketing
4,556
Service quality
4,428
Dienstleistungsqualität
4,374
Brand
4,364
Markenartikel
4,350
Einzelhandel
4,199
Retail trade
4,174
Deutschland
3,948
Germany
3,783
Electronic Commerce
3,650
Advertising effects
3,612
Verbraucherverhalten
3,591
E-commerce
3,540
Experiment
3,404
Emotion
3,249
Advertising
3,084
Werbung
2,998
Private consumption
2,924
Privater Konsum
2,924
Pricing strategy
2,790
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637
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19
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
141
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
90
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
67
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
59
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,626
USB Cologne (EcoSocSci)
12
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1
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1
"Don’t buy this jacket" : consumer reaction toward anti-consumption apparel advertisement
Hwang, Chanmi
;
Lee, Youngji
;
Diddi, Sonali
;
Karpova, Elena
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 435-452
Persistent link: https://www.econbiz.de/10011551740
Saved in:
2
Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng
;
Toung, Chung-Lin
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 402-419
Persistent link: https://www.econbiz.de/10012796114
Saved in:
3
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
4
An experimental examination of consumer attitudes, behavioral intentions, and information search behavior after viewing a predictive genetic test direct-to-consumer advertisement
Rollins, Brent L.
;
Ramakrishnan, Shravanan
;
Perri, Matthew
- In:
International journal of pharmaceutical and healthcare …
7
(
2013
)
3
,
pp. 285-295
Persistent link: https://www.econbiz.de/10009790616
Saved in:
5
Attitude of Muslim
consumers
toward sex appeal in advertising : a comparative study between subcultures in Malaysia
Ismail, Ahmed Rageh
;
Melewar, T. C.
- In:
Journal of promotion management : JPM
20
(
2014
)
5
,
pp. 553-570
Persistent link: https://www.econbiz.de/10010467271
Saved in:
6
Is advertising by dental professionals having a negative impact on
consumers
? : the perspectives of Indian
consumers
Dable, Rajani A.
;
Musani, Smita I.
;
Wasnik, Pradnya B.
; …
- In:
Health marketing quarterly
31
(
2014
)
2
,
pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
Saved in:
7
Präferenzschaffung durch preispsychologische Maßnahmen : eine experimentelle Untersuchung zur Wirkung von Preispräsentationsformen
Bauer, Hans H.
;
Neumann, Marcus M.
;
Huber, Frank
-
2005
Persistent link: https://www.econbiz.de/10003265375
Saved in:
8
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
9
Does online ideal self-matter? : consumer perceptions of online brand advertisement
Waterson, Aimee Peta
;
Mototo, Lebogang
;
Chuchu, Tinashe
-
2021
Persistent link: https://www.econbiz.de/10012620911
Saved in:
10
Advertising in virtual reality : a hierarchy of effects paradigm
Bodunde, Ikeola J.
;
Ohu, Eugene
- In:
Marketing Communications and Brand Development in …
,
(pp. 229-252)
.
2022
Persistent link: https://www.econbiz.de/10013274632
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