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Is advertising by dental professionals having a negative impact on consumers? : the perspectives of Indian consumers
Dable, Rajani A.; Musani, Smita I.; Wasnik, Pradnya B.; … - In: Health marketing quarterly 31 (2014) 2, pp. 136-149
Persistent link: https://www.econbiz.de/10010398951
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Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Abdullahi, Shafiu Ibrahim - In: Middle East journal of management : MEJM 5 (2018) 3, pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
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Exploring attitudes towards digital advertisements on social networks : the case study of the Nišava and Pčinja districts
Stojanović, Miloš; Miljković, Ivana Božić; Mitić, … - In: Bizinfo (Blace) : časopis iz oblasti ekonomije … 14 (2023) 2, pp. 1-9
Persistent link: https://www.econbiz.de/10014634622
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Generation Z's and millennials' perception of masculinity in advertising : a challenge for advertisers
Kreicbergs, Toms; Ščeulovs, Deniss - In: Trends economics and management 17 (2023) 41, pp. 21-39
masculinity in advertising affect their buying decisions. A/B test results showed that consumers give preference to … masculinity as it is the most common masculinity type used in popular advertising in the last decade. On the other hand, consumers …Purpose of the article: To explore Genneration Z's and millennials' perceptions of masculinity in advertising and …
Persistent link: https://www.econbiz.de/10014318225
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Brand blunders and race in advertising : issues, implications, and potential actions from a macromarketing perspective
Yoon, Hyunsun; Kelly, Aidan J. - In: Journal of macromarketing 43 (2023) 3, pp. 403-417
Persistent link: https://www.econbiz.de/10014368396
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Relationship advertising : how advertising can enhance social bonds
Malefyt, Timothy de Waal - In: Journal of business research : JBR 68 (2015) 12, pp. 2494-2502
Persistent link: https://www.econbiz.de/10011399533
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Comparisons of media types and congruence in positioning of service brands
Blankson, Charles; Kalafatis, Stavros P.; Coffie, Stanley; … - In: The journal of product & brand management 23 (2014) 3, pp. 162-179
Persistent link: https://www.econbiz.de/10010393869
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Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.; Curasi, Carolyn Folkman; … - In: The journal of brand management : an international journal 24 (2017) 2, pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
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Antecedents to SMS advertising acceptance : a grounded theory approach
Bakr, Yousra; Tolba, Ahmed - In: International journal of internet marketing and … 10 (2016) 1/2, pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
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Slimy tactics : the covert commercialisation of child-targeted content
Smith, Sheli; Oates, Caroline J.; McLeay, Fraser - In: Journal of strategic marketing 32 (2024) 3, pp. 304-316
Persistent link: https://www.econbiz.de/10014553252