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Scale and scope effects on advertising agency costs
Silk, Alvin J.; Berndt, Ernst R. - 1990
Persistent link: https://www.econbiz.de/10000800329
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Cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: The global market : developing a strategy to manage …, (pp. 217-257). 2004
Persistent link: https://www.econbiz.de/10002120167
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Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - In: Review of marketing science 2 (2004) 5, pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - In: Review of marketing science 10 (2012) 4, pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
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Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2008
Persistent link: https://www.econbiz.de/10003761095
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Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.; Berndt, Ernst R. - 2003
Persistent link: https://www.econbiz.de/10001795713
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - In: Journal of economics & management strategy : JEMS 3 (1994) 3, pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
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Scale and scope effects on advertising agency costs
Silk, Alvin J. - In: Marketing science : the marketing journal of the … 12 (1993) 1, pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
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Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J. - 1994
Persistent link: https://www.econbiz.de/10000904632
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The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad; Berndt, Ernst R.; Davis, James C.; … - 2010
Persistent link: https://www.econbiz.de/10008662047