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~subject:"Werbewirtschaft"
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Werbewirtschaft
USA
188
United States
183
Arzneimittel
106
Pharmaceuticals
106
Mental disorder
63
Psychische Krankheit
63
Theorie
58
Theory
58
Gesundheitskosten
51
Health care costs
51
Arzneimittelmarkt
46
Pharmaceutical market
45
Preisindex
42
Price index
42
Produktivität
40
Pharmaceutical industry
38
Pharmaindustrie
38
Productivity
35
Generic drugs
32
Generika
32
Health insurance
25
Krankenversicherung
25
Gesundheitswesen
24
Preis
24
Health care system
23
Index
21
Index number
21
Price
21
Advertising industry
18
Industrie
18
Vereinigte Staaten
18
Index construction
16
Indexberechnung
16
Advertising
14
Arzneimittelrecht
14
Personal Computer
14
Personal computer
14
Pharmaceutical law
14
Preismanagement
14
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11
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13
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Arbeitspapier
5
Working Paper
5
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English
18
Author
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Berndt, Ernst R.
18
Silk, Alvin J.
18
Arzaghi, Mohammad
5
Davis, James C.
5
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National Bureau of Economic Research
4
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NBER working paper series
4
Working paper / National Bureau of Economic Research, Inc.
4
NBER Working Paper
3
Review of marketing science
2
Journal of economics & management strategy : JEMS
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The global market : developing a strategy to manage across borders
1
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ECONIS (ZBW)
18
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1
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
-
1994
Persistent link: https://www.econbiz.de/10000904632
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2
Scale and scope effects on advertising agency costs
Silk, Alvin J.
;
Berndt, Ernst R.
-
1990
Persistent link: https://www.econbiz.de/10000800329
Saved in:
3
Scale and scope effects on advertising agency costs
Silk, Alvin J.
- In:
Marketing science : the marketing journal of the …
12
(
1993
)
1
,
pp. 53-72
Persistent link: https://www.econbiz.de/10001152601
Saved in:
4
Costs, institutional mobility barriers, and market structure : advertising agencies as multiproduct firms
Silk, Alvin J.
- In:
Journal of economics & management strategy : JEMS
3
(
1994
)
3
,
pp. 437-480
Persistent link: https://www.econbiz.de/10001174696
Saved in:
5
Scale and scope economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
-
2003
Persistent link: https://www.econbiz.de/10001795713
Saved in:
6
Cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
The global market : developing a strategy to manage …
,
(pp. 217-257)
.
2004
Persistent link: https://www.econbiz.de/10002120167
Saved in:
7
Holding company cost economies in the global advertising and marketing services business
Silk, Alvin J.
;
Berndt, Ernst R.
- In:
Review of marketing science
2
(
2004
)
5
,
pp. 1-48
Persistent link: https://www.econbiz.de/10003888162
Saved in:
8
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2010
Persistent link: https://www.econbiz.de/10008662047
Saved in:
9
The unbundling of advertising agency services : an economic analysis
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
- In:
Review of marketing science
10
(
2012
)
4
,
pp. 1-53
Persistent link: https://www.econbiz.de/10009679934
Saved in:
10
Economic factors underlying the unbundling of advertising agency services
Arzaghi, Mohammad
;
Berndt, Ernst R.
;
Davis, James C.
; …
-
2008
Persistent link: https://www.econbiz.de/10003761095
Saved in:
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