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Who is the customer in the "Customer Value?" : inherent problems in the marketing of advertising media
Ots, Mart - In: JMM : the international journal on media management 11 (2009) 3/4, pp. 125-134
Persistent link: https://www.econbiz.de/10003926630
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Kampen om reklamen
Ohlsson, Jonas; Facht, Ulrika - 2017
Persistent link: https://www.econbiz.de/10011648912
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Media consumer brand equity : implications for advertising media planning
Ots, Mart; Wolff, Per-Erik - In: Media brands and branding, (pp. 95-112). 2008
Persistent link: https://www.econbiz.de/10003744930