Media consumer brand equity : implications for advertising media planning
Mart Ots and Per-Erik Wolff
| Year of publication: |
2008
|
|---|---|
| Authors: | Ots, Mart ; Wolff, Per-Erik |
| Published in: |
Media brands and branding. - Jönköping : Jönköping International Business School, ISBN 91-89164-82-2. - 2008, p. 95-112
|
| Subject: | Mediensektor | Media industries | Markenführung | Brand management | Werbewirtschaft | Advertising industry | Lieferantenmanagement | Supplier relationship management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003744930