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Werbung
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Fernsehen
1,996
Television
1,394
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330
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316
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298
television
247
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233
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Corneo, Giacomo
8
Anderson, Simon P.
4
Coate, Stephen
4
Kind, Hans Jarle
4
Moshary, Sarah
4
Nilssen, Tore
4
Song, Jihong
4
Crawford, Gregory S.
3
Sjurts, Insa
3
Sørgard, Lars
3
Wilbur, Kenneth C.
3
Acheson, A. L. Keith
2
Bellman, Steven
2
Besen, Stanley Martin
2
Bruni, Luigino
2
Christopherson, Susan
2
Evens, Tom
2
Guitart, Ivan A.
2
Hervet, Guillaume
2
Kataria, Mitesh
2
Kruse, Jörn
2
Maule, Christopher J.
2
Mitchell, Alex
2
Mitchell, Bridger Morgan
2
Regner, Tobias
2
Shapiro, Bradley
2
Shapiro, Bradley T.
2
Stanca, Luca M.
2
Varan, Duane
2
Agnew, Clark M.
1
Avery, Rosemary J.
1
Ball, Stephen
1
Barrowclough, Diana
1
Barto, Michael
1
Barton, Roger
1
Beghin, John C.
1
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1
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1
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1
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1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
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CESifo GmbH <München>
1
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1
Ekonomiska Forskningsinstitutet
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1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Independent Television Authority
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Political and Economic Planning
1
UNESCO / Department of Mass Communications
1
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1
United Nations Educational, Scientific and Cultural Organisation
1
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1
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1
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1
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1
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Esomar congress
5
ATV series of technical research studies
4
CESifo working papers
3
Journal of marketing communications
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
The economist
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
Working paper / National Bureau of Economic Research, Inc.
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Discussion paper / Centre for Economic Policy Research
2
Houghton Mifflin Adviser in Marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing research : JMR
2
NBER Working Paper
2
NBER working paper series
2
Reports and papers on mass communication
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
The journal of business : B
2
Working paper series
2
Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
1
Advances in media, entertainment, and the arts (AMEA) book series
1
Advertising in a multimedia age
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arts and the market
1
Beiträge des Fachbereichs Wirtschaftswissenschaften der Universität Osnabrück
1
Brochure
1
Business history
1
Business history review
1
Business horizons
1
CESIFO WORKING PAPER NO. 1862 CATEGORY 9: INDUSTRIAL ORGANISATION (2006)
1
CESifo - Center for Economic Studies & Institute for Economic Research - Working Papers
1
CESifo Working Paper Series
1
CIE discussion papers
1
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1
Cambridge journal of regions economy and society
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ECONIS (ZBW)
193
USB Cologne (EcoSocSci)
7
USB Cologne (business full texts)
1
RePEc
1
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
3
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
4
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
5
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
Saved in:
6
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
7
International regimes for trade, copyright and investment in film and
television
Acheson, A. L. Keith
;
Maule, Christopher J.
-
1993
Persistent link: https://www.econbiz.de/10000856824
Saved in:
8
Televisiomainonta ja ohjelmaympäristö : tutkimus ohjelmaympäristön ja katsojan sitoutuneisuuden vaikutuksesta asenteisiin
Valkeinen, Hanna
;
Valsta, Leni
-
1992
Persistent link: https://www.econbiz.de/10000835501
Saved in:
9
Technological compatibility, standards and global competition : the dynamics of industry evolution and competitive strategies
Hariharan, Sahasranam
-
1990
Persistent link: https://www.econbiz.de/10000835546
Saved in:
10
Reklam i satellit-tv allt närmare
Holmlöv, Per G.
;
Julander, Claes-Robert
-
1985
Persistent link: https://www.econbiz.de/10000765132
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