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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023
Persistent link: https://www.econbiz.de/10014387914
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
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Luxury brand advertising
Ko, Eunju (ed.) - 2020
Persistent link: https://www.econbiz.de/10012260268
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Behavioral economics and the demand for alcohol : results from the NLSY97
Saffer, Henry; Dave, Dhaval; Grossman, Michael - 2012
Persistent link: https://www.econbiz.de/10009562128
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10008821774
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Production of culture, cultures of production
Du Gay, Paul (contributor) - 1997
Persistent link: https://www.econbiz.de/10008729797
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Online advertising as passive search
Ursu, Raluca; Simonov, Andrey; An, Eunkyung - 2021
Persistent link: https://www.econbiz.de/10012517681
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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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Werbung für Markenartikel : Auswirkungen auf Markttransparenz und Preise ; zwei Studien
Heiduk, Günter; Blume, Otto; Müller, Gislinde; … - 1976
Persistent link: https://www.econbiz.de/10000052029
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Can't buy me love : investigating the effect of advertising on brand awareness and perceived quality using panel data
Clark, C. Robert (contributor);  … - 2008 - [Rev.]
Persistent link: https://www.econbiz.de/10003783463