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Brand and societal effects of using sex in advertisements targeted at adolescents : an experiment-based study
Bains, Karnika; Dewani, Prem Prakash; Jaiswal, Anand Kumar - 2023
Persistent link: https://www.econbiz.de/10014387914
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Impact of advertizing on brand's market-shares in the automobile market : a multi-channel attraction model with competition and carry-over effects
Morais, Joanna; Thomas-Agnan, Christine; Simioni, Michel - 2018
Persistent link: https://www.econbiz.de/10012267477
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The influence of the self-regulatory focus on the effectiveness of stop-smoking campaigns for young smokers
Adams, Leen; Faseur, Tine; Geuens, Maggie - 2010
Persistent link: https://www.econbiz.de/10008821774
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Behavioral economics and the demand for alcohol : results from the NLSY97
Saffer, Henry; Dave, Dhaval; Grossman, Michael - 2012
Persistent link: https://www.econbiz.de/10009562128
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Online advertising as passive search
Ursu, Raluca; Simonov, Andrey; An, Eunkyung - 2021
Persistent link: https://www.econbiz.de/10012517681
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Die Gewinnung des öffentlichen Vertrauens : ein Lehrbuch der Markentechnik
Domizlaff, Hans - 1982 - Neu zusammengestellte Ausgabe
Persistent link: https://www.econbiz.de/10000842360
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Brand equity building for new brands via appropriate advertising symbol selection
Rossiter, John R.; Ang, Lawrence - 1992
Persistent link: https://www.econbiz.de/10000845118
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Store brands and the role of advertising
Griffith, Rachel; Krol, Michal; Smith, Kate - 2015
Persistent link: https://www.econbiz.de/10011399107
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Assessing when increased media weight helps sales of real-world brands
MacInnis, Deborah J.; Rao, Ambar G.; Weiss, Allen M. - 2002
Persistent link: https://www.econbiz.de/10001673493
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Estimating dynamic effects of promotions on brand choice
Paap, Richard; Franses, Philip Hans - 1999
Persistent link: https://www.econbiz.de/10001433319