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Advertising consumption : a theoretical analysis
Selvanathan, Eliyathamby Antony - 1987
Persistent link: https://www.econbiz.de/10000745774
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On the determination of advertising effectiveness : An empirical study of the German cigarette market
Reuijl, Jan C. - 1982
Persistent link: https://www.econbiz.de/10000559524
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Werbewirkungen, definiert und gemessen
Braunschweig, Ernst (ed.) - 1974
Persistent link: https://www.econbiz.de/10000581906
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Werbedosis - Werbewirkung
1970
Persistent link: https://www.econbiz.de/10000415464
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Experimentelle Werbeerfolgsprognose
Fischerkoesen, Hans Michael - 1966
Persistent link: https://www.econbiz.de/10000152838
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From "Lydiametry" to "Pinkhamization" : misspecifying advertising dynamics rarely affects profitability
Bultez, Alain V.; Naert, Philippe Antoine - 1986
Persistent link: https://www.econbiz.de/10000699122
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Advertising expenditure and aggregate demand for cigarettes in Australia
Johnson, Lester W. - 1985
Persistent link: https://www.econbiz.de/10000710724
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Strategien und Wirkungen der Funk- und Fernsehwerbung : Wirkungskriterien und Wirkungsverläufe
Steffenhagen, Hartwig; Juchems, Arthur - 1985
Persistent link: https://www.econbiz.de/10000422211
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Die Messung des Werbeerfolges
Hilse, Heidegret - 1970
Persistent link: https://www.econbiz.de/10000570683
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Absatzwerbung
Behrens, Karl Christian - 1963
Persistent link: https://www.econbiz.de/10000035717