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Role of advertising in oligopolistic markets : theory and evidence
Metwally, Mokhtar Mohammed - 1991
Persistent link: https://www.econbiz.de/10000840812
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Role of advertising in oligopolistic markets : theory and evidence
Metwally, M. M. - 1991
Persistent link: https://www.econbiz.de/10000140081
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Strategic underinvestment in informative advertising : the case of substitutes and complements
Boyer, Marcel; Moreaux, Michel - In: The Canadian journal of economics 32 (1999) 3, pp. 654-672
Persistent link: https://www.econbiz.de/10001396425
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Myriam's "adverteasing" : on the performative power of marketing promises
Cochoy, Franck - In: Journal of marketing management : MM 31 (2015) 1/2, pp. 123-140
Persistent link: https://www.econbiz.de/10010511378
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Advertising to Muslim consumers : a holistic view from the Islamic perspective
Razzaque, Mohammed Abdur - In: International journal of Islamic marketing and branding 5 (2020) 3, pp. 228-245
Persistent link: https://www.econbiz.de/10012512808
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Islamic advertising in Nigeria : an assessment
Abdullahi, Shafiu Ibrahim - In: International journal of islamic marketing and branding 2 (2017) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10011777830
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Direct to consumer advertising in pharmaceutical markets
Brekke, Kurt R.; Kuhn, Michael - 2005
(of illness), but rely on information to prescribe the correct drug. Drug information is conveyed by marketing (detailing …
Persistent link: https://www.econbiz.de/10010261296
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Implicit cooperation in a market share attraction advertising game
Monahan, George E. - 1994
Persistent link: https://www.econbiz.de/10000885247
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[Marketing: basic concepts and decisions]
Pride, William M.; Ferrell, Odies C. - 1987 - 5. ed
Persistent link: https://www.econbiz.de/10000743322