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Werbung
Marktforschung
12,246
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6,507
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5,474
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Eisend, Martin
6
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6
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3
Kind, Hans Jarle
3
Montgomery, David B.
3
Nilssen, Tore
3
Aaker, David A.
2
Anand, Bharat N.
2
Batey, Mark
2
Becker, Helmut
2
Berninghaus, Siegfried
2
Britt, Steuart Henderson
2
Cauberghe, Verolien
2
Chapman, John F.
2
Cheng, Hong
2
Crawford, Robert
2
Esmaeilpour, Fariba
2
Franke, George R.
2
Herr, Paul M.
2
Hiller, Kerstin
2
Hudders, Liselot
2
Hörnemann, Stefan
2
Kardes, Frank R.
2
Leigh, James H.
2
Nashtaee, Mitra Shabani
2
Nicosia, Francesco M.
2
Pride, William M.
2
Scheinbaum, Angeline Close
2
Semerkova, L. N.
2
Shachar, Ron
2
Sheehan, Kim Bartel
2
Sittenfeld, Hans
2
Smallbone, Douglas William
2
Strebinger, Andreas
2
Sørgard, Lars
2
Tropp, Jörg
2
Urban, Glen L.
2
Warner, Bernard
2
Wickert, Günter
2
Wilhelms, Christian
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Advertising Research Foundation
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American Marketing Association
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Springer Fachmedien Wiesbaden
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
American Management Association
1
American association of Advertising Agencies
1
Axel Springer Verlag, Marketing Anzeigen
1
British Market Research Bureau, ltd
1
Bundesverband der Deutschen Industrie
1
C. E. S. P.
1
CentERdata
1
Committee on Advertising
1
Consumer Research Institute, inc.
1
Deutsche Werbewissenschaftliche Gesellschaft
1
Deutschen Komitee der AIESEC e. V.
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Justiz und Verbraucher
1
Forschungsgruppe Konsum und Verhalten
1
GfK Consortium
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <16., 2017, Gent>
1
IP Deutschland GmbH <Köln>
1
Institut zur Förderung Öffentlicher Angelegenheiten
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Internationale Marketing-Seminar des Deutschen Komitees der AIESEC e. V. = Association internationale des etudiants en sciences economiques et commerciales, in Wiesbaden, 7.-16.7.1961
1
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1
Julius-Maximilians-Universität Würzburg
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Nielsen Marketing Service
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Rand Europe
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1
Study on the consumer judgment of advertising
1
Südafrika / Central Statistical Service
1
University of California at Berkeley
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of advertising research
10
Journal of marketing research : JMR
7
Journal of advertising
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of business research : JBR
4
Prentice-Hall international series in management
4
European Advertising Academy
3
International journal of advertising : the quarterly review of marketing communications
3
International's series in marketing
3
Journal of the Academy of Marketing Science
3
Know-how to use
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
SpringerLink / Bücher
3
European marketing research review
2
Holt, Rinehart and Winston marketing series
2
International journal of advertising : the review of marketing communications
2
International journal of market research
2
Journal of promotion management : JPM
2
Kleiner Almanach der Marktforschung
2
Lehrbuch
2
Mayschosser Gespräche : Fachtagung für Leiter von Kreditgenossenschaften
2
Qualitative marketing research : approaches, techniques and analysis
2
Research
2
Routledge studies in marketing
2
Schriftenreihe Communicatio
2
The Wiley marketing series
2
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
2
(An I.L.O. programmed book)
1
(Internationale Beiträge zur Markt- u. Meinungsforschung
1
47. National Conference, American Marketing Association, 15.-17.6.1964, Proceedings
1
A Mentor Executive Library Book
1
A Ronald Press Publication
1
A century of marketing
1
AEI studies
1
ATV series of technical research studies
1
Advances in advertising research
1
Advertising Research Foundation Publications
1
Advertising and consumer psychology
1
Advertising theory
1
Agricultural economics research : a journal of economic and statist. research in the United States Department of Agriculture and cooperating agencies
1
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ECONIS (ZBW)
345
USB Cologne (EcoSocSci)
17
ArchiDok
2
EconStor
1
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1
The Black consumer : dimensions of behavior and strategy
Joyce, George
(
compiler
);
Govoni, Norman A. P.
(
contributor
)
-
1971
-
[1st ed.]
Persistent link: https://www.econbiz.de/10000548120
Saved in:
2
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
3
Issues in marketing
Karp, Robert E.
-
1974
Persistent link: https://www.econbiz.de/10000328343
Saved in:
4
Marketing models : quantitative and behavioral
Day, Ralph L.
(
ed.
)
-
1964
Persistent link: https://www.econbiz.de/10000674795
Saved in:
5
Management perspectives in marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
6
Retail strategy and structure : a management approach
Rachman, David J.
-
1969
Persistent link: https://www.econbiz.de/10000569250
Saved in:
7
Mathematical models in marketing
Murdick, Robert G.
-
1971
Persistent link: https://www.econbiz.de/10000572010
Saved in:
8
Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M.
-
1966
Persistent link: https://www.econbiz.de/10000575188
Saved in:
9
Empirical foundations of marketing : research findings in the behavioral and management sciences
Alexis, Marcus
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000575945
Saved in:
10
Marketing models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
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