Management perspectives in marketing
Louis E. Boone
| Year of publication: |
1972
|
|---|---|
| Authors: | Boone, Louis E. ; Boone, Louis Eugene |
| Publisher: |
Encino, Calif. [u.a.] : Dickenson |
| Subject: | Absatz | Marktforschung | Verbraucher | Absatzplanung | Absatzweg | Absatzpolitik | Preisgestaltung | Werbung | Produktgestaltung | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | 452 S graph. Darst |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-8221-0001-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000555933