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Subject
All
Werbung
Unternehmen
35,555
Internet
21,819
Online-Marketing
13,142
Internet marketing
12,823
Deutschland
10,226
Enterprise
9,096
Electronic Commerce
8,137
Germany
7,931
Social Web
7,041
Social web
7,031
Theorie
6,922
Theory
6,810
E-commerce
6,476
Betriebliches Bildungsmanagement
6,139
Employer-provided training
6,138
Consumer behaviour
6,043
Konsumentenverhalten
5,899
USA
3,752
United States
3,196
Management
3,098
Online-Handel
2,958
Online retailing
2,953
Welt
2,877
Informationstechnik
2,873
World
2,823
Relationship marketing
2,409
Beziehungsmarketing
2,397
Strategisches Management
2,321
Werbewirkung
2,251
Advertising effects
2,231
Advertising
2,042
Information technology
1,985
Innovation
1,985
Viral marketing
1,861
Virales Marketing
1,855
Organisation
1,840
Berufsbildung
1,803
Marketing
1,801
Aufsatzsammlung
1,793
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Undetermined
916
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471
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Article
1,347
Book / Working Paper
734
Journal
8
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1,245
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1,245
Graue Literatur
115
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115
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103
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103
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93
Arbeitspapier
92
Collection of articles of several authors
42
Sammelwerk
42
Hochschulschrift
40
Aufsatzsammlung
32
Konferenzschrift
19
Thesis
19
Conference paper
15
Konferenzbeitrag
15
Lehrbuch
10
Dissertation u.a. Prüfungsschriften
8
Textbook
8
Bibliografie enthalten
5
Bibliography included
5
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5
Fallstudie
5
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5
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5
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4
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4
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4
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4
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3
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3
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3
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2
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2
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1
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1
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1
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1
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1
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1
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English
1,915
German
160
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11
Finnish
1
French
1
Polish
1
Russian
1
Swedish
1
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All
Bruhn, Manfred
13
Jerath, Kinshuk
12
Wilbur, Kenneth C.
12
Bonatti, Alessandro
10
Sayedi, Amin
10
Tucker, Catherine E.
10
Voorveld, Hilde
10
Bergemann, Dirk
9
Pelsmacker, Patrick de
9
Sahni, Navdeep S.
9
Yang, Yanwu
9
Dwivedi, Yogesh Kumar
8
Ghose, Anindya
8
Hudders, Liselot
8
Katona, Zsolt
8
Lewis, Randall A.
8
Narayanan, Sridhar
8
Rozendaal, Esther
8
Schaffner, Sandra
8
Boerman, Sophie C.
7
Choi, Yung Kyun
7
Fogel, Joshua
7
Johnson, Garrett A.
7
Arora, Taanika
6
Bellman, Steven
6
Calvano, Emilio
6
Chiou, Lesley
6
Cho, Chang-Hoan
6
D'Annunzio, Anna
6
Gordon, Brett R.
6
Greenwood, Jeremy
6
Kim, Jooyoung
6
Kumar, Subodha
6
Pepels, Werner
6
Reijmersdal, Eva A. van
6
Russo, Antonio
6
Shin, Woochoel
6
Alleman, James H.
5
Athey, Susan
5
Balseiro, Santiago R.
5
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Springer Fachmedien Wiesbaden
10
National Bureau of Economic Research
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
American Marketing Association
3
IGI Global
3
Advertising Research Foundation
2
Gesellschaft für Westfälische Wirtschaftsgeschichte
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Association of National Advertisers
1
Axel-Springer-Verlag
1
Department of Agricultural Economics, Cornell University Agricultural Experiment Station
1
Duncker & Humblot
1
Edward Elgar Publishing
1
Ekonomiska forskningsinstitutet <Stockholm>
1
European Advertising Academy
1
European Marketing Academy
1
Frankfurt School Verlag GmbH
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesamtverband Werbeagenturen
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
IP Deutschland GmbH <Köln>
1
Industrie-Kontakt-Seminar <33, 1999, Kaiserslautern>
1
Institut für Marktorientierte Unternehmensführung <München>
1
Institut für Statistik und Mathematische Wirtschaftstheorie <Augsburg>
1
Interdisziplinäres Symposium Europäische Kulturen in der Wirtschaftskommunikation <2, 2002, Århus>
1
International Electronic Publishing Research Centre
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Julius-Maximilians-Universität Würzburg
1
NWB Verlag
1
Nomos Verlagsgesellschaft
1
Nordic Council of Ministers
1
OECD
1
Organisation for Economic Co-operation and Development
1
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Published in...
All
International journal of advertising : the review of marketing communications
81
International journal of internet marketing and advertising : IJIMA
47
Journal of marketing communications
42
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of business research : JBR
41
Journal of promotion management : innovations in planning and applied research
34
International journal of advertising : the quarterly review of marketing communications
30
Journal of advertising research
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of promotion management : JPM
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of retailing and consumer services
17
Journal of marketing research : JMR
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
European journal of operational research : EJOR
14
Journal of current issues and research in advertising
12
Journal of marketing
12
Psychology & marketing
12
Quantitative marketing and economics : QME
12
Marketing science
11
Handbook of research on effective advertising strategies in the social media age
10
Information systems research : ISR
10
International journal of technology marketing : IJTMkt
10
Journal of marketing research
10
CESifo working papers
9
European journal of marketing : EJM
9
SpringerLink / Bücher
9
Young consumers : insight and ideas for responsible marketers
9
Electronic commerce research
8
Journal of advertising
8
Journal of internet commerce
8
Marketing letters : a journal of research in marketing
8
NBER working paper series
8
Operations research
8
Cogent business & management
7
International journal of electronic commerce : IJEC
7
Marketing intelligence & planning
7
RWI Datenbeschreibung
7
Technological forecasting & social change : an international journal
7
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Source
All
ECONIS (ZBW)
1,990
USB Cologne (EcoSocSci)
90
USB Cologne (business full texts)
4
EconStor
3
OLC EcoSci
1
RePEc
1
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1
Online promotions : winning strategies and tactics
Carmody, Bill
-
2001
Persistent link: https://www.econbiz.de/10004610914
Saved in:
2
Electronic Commerce : Herausforderungen - Anwendungen - Perspektiven
Bliemel, Friedhelm
(
ed.
);
Fassott, Georg
(
ed.
); …
-
1999
-
2., überarbeitete und erweiterte Auflage
Wirtschaftsinformatik sowie an Praktiker in
Unternehmen
, die sich den Herausforderungen des Electronic Commerce stellen und ihre …
Persistent link: https://www.econbiz.de/10013514825
Saved in:
3
Electronic commerce : Herausforderungen - Anwendungen - Perspektiven
Bliemel, Friedhelm
(
ed.
);
Fassott, Georg
(
contributor
); …
-
1999
-
2., überarb. und erw. Aufl
Persistent link: https://www.econbiz.de/10001401223
Saved in:
4
World wide rave : creating triggers that get millions of people to spread your ideas and share your stories
Scott, David Meerman
-
2009
Persistent link: https://www.econbiz.de/10004935672
Saved in:
5
Advertising on the
Internet
Zeff, Robbin
;
Aronson, Brad
-
1999
-
2. ed.
Persistent link: https://www.econbiz.de/10004139483
Saved in:
6
Werbung im
Internet
: Grundlagen, Einsatz und Perspektiven
Thomas, Gregor
-
1997
Persistent link: https://www.econbiz.de/10004343089
Saved in:
7
The
Internet
advertising report
Meeker, Mary
-
1997
-
1. ed.
Persistent link: https://www.econbiz.de/10004351504
Saved in:
8
Partnerprogramme.com : Geld verdienen im
Internet
mit der Homepage ; E-Commerce für alle
Pütz-Lehmann, Stefanie
-
1999
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004599472
Saved in:
9
Web advertising and marketing by design : [hands-on guide to successful projects]
Fahey, Mary Jo
-
1998
Persistent link: https://www.econbiz.de/10004362124
Saved in:
10
What makes people click : advertising on the Web
Sterne, Jim
-
1997
Persistent link: https://www.econbiz.de/10004367282
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