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Problematizing the postfeminist gaze : a critical exploration of young women's readings of gendered power relations in advertising

Rome, Alexandra; O'Donohoe, Stephanie; Dunnett, Susan - In: Journal of macromarketing 40 (2020) 4, pp. 546-562

Persistent link: https://www.econbiz.de/10012308739

Attitudes toward ads portraying women in decorative roles and female competition : an evolutionary psychology perspective

Kyrousi, Antigone G.; Panigyrakis, George G.; … - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 771-798

Persistent link: https://www.econbiz.de/10011618376

Female stereotypes and female empowerment in advertising : a systematic literature review and future research agenda

Gomez-Borquez, Claudia L.; Török, Anna; … - In: International journal of consumer studies 48 (2024) 2, pp. 1-17

Persistent link: https://www.econbiz.de/10014465964

Advertising : should creative women be expected to "fake it?"

Thompson-Whiteside, Helen; Turnbull, Sarah; Howe-Walsh, Liza - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 3/4, pp. 294-319

Persistent link: https://www.econbiz.de/10012515248

"We" versus "you" : exploring the extent of gendered language in purchasing and supply management job advertisements

Kelly, Stephen; Hasche, Nina; Klézl, Vojtěch; … - In: International journal of procurement management 20 (2024) 3, pp. 365-383

Persistent link: https://www.econbiz.de/10015064966

George Washington Hill and the "reach for a lucky ... " campaign

Beard, Fred; Klyueva, Anna - In: Journal of historical research in marketing 2 (2010) 2, pp. 148-165

Persistent link: https://www.econbiz.de/10003979528

CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel

Brinkmann, Mara - In: CSR und Produktmanagement : langfristige …, (pp. 161-179). 2015

Persistent link: https://www.econbiz.de/10011290674

Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria

Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117

Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying...

Persistent link: https://www.econbiz.de/10013325880

Images of women in news, advertising, and series and serials

Vogel, Jean; Vogel-Polsky, Eliane - 1987

Persistent link: https://www.econbiz.de/10000717114

The information processing of print advertisements by middle-aged women

Chattopadhyay, Tuhin - In: Decision 37 (2010) 2, pp. 79-99

Persistent link: https://www.econbiz.de/10008808329

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