Advertising : should creative women be expected to "fake it?"
Year of publication: |
2021
|
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Authors: | Thompson-Whiteside, Helen ; Turnbull, Sarah ; Howe-Walsh, Liza |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 37.2021, 3/4, p. 294-319
|
Subject: | Advertising industry | Impression management | women | Frauen | Women | Werbung | Advertising | Werbewirtschaft | Kreativität | Creativity | Weibliche Arbeitskräfte | Women workers |
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