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Advertising and product differentiation
Myers, John G. - 1964
Persistent link: https://www.econbiz.de/10002551760
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Advertising and socialization
Myers, John G. - In: Research in marketing : an annual compilation of research 1 (1978), pp. 169-199
Persistent link: https://www.econbiz.de/10002551772
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Advertising management
Aaker, David A.; Myers, John G. - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000736288
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Diffusion models and advertising effectiveness : a shortest path approach
Myers, John G.; Yen, Jin Y. - 1969
Persistent link: https://www.econbiz.de/10003638578
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Advertising management
Aaker, David A. (ed.); Myers, John G. (contributor) - 1975
Persistent link: https://www.econbiz.de/10000055005