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The fall of advertising and the rise of PR
Ries, Al; Ries, Laura - 2002 - 1. ed.
Persistent link: https://www.econbiz.de/10004731712
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Positioning : the battle for your mind
Ries, Al; Trout, Jack - 2001 - 20. anniversary ed.
Persistent link: https://www.econbiz.de/10004605799
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Positioning : the battle for your mind
Ries, Al; Trout, Jack - 1986 - 1. ed., rev.
Persistent link: https://www.econbiz.de/10004676112