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Werbung
Game theory
13
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11
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Vertriebsweg
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Preismanagement
10
Pricing strategy
10
Advertising
9
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game theory
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Sigué, Simon Pierre
9
Martín Herrán, Guiomar
6
Karray, Salma
4
Chintagunta, Pradeep K.
1
Jørgensen, Steffen
1
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Journal of business research : JBR
2
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ECONIS (ZBW)
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1
Advertising strategies in a franchise system
Sigué, Simon Pierre
;
Chintagunta, Pradeep K.
- In:
European journal of operational research : EJOR
198
(
2009
)
2
,
pp. 655-665
Persistent link: https://www.econbiz.de/10003852629
Saved in:
2
Defensive, offensive, and generic advertising in a Lanchester model with market growth
Jørgensen, Steffen
;
Sigué, Simon Pierre
- In:
Dynamic games and applications : DGA
5
(
2015
)
4
,
pp. 523-539
Persistent link: https://www.econbiz.de/10011547264
Saved in:
3
Managing advertising investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
4
Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
5
Joint advertising of complementary products sold through an independent retailer
Karray, Salma
;
Sigué, Simon Pierre
- In:
International journal of production research
56
(
2018
)
15
,
pp. 5222-5233
Persistent link: https://www.econbiz.de/10011931109
Saved in:
6
Retailer and manufacturer advertising scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
7
An integrative framework of cooperative advertising : should manufacturers continuously support retailer advertising?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
8
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
9
Cooperative advertising in competing supply chains and the long-term effects of retail advertising
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of the Operational Research Society
73
(
2022
)
10
,
pp. 2242-2260
Persistent link: https://www.econbiz.de/10013532442
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