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A taste of "Nextopia" : exploring consumer response to advertising for future products
Dahlén, Micael; Thorbjørnsen, Helge; Sjödin, Henrik - In: Journal of advertising : official publication of the … 40 (2011) 4, pp. 33-44
Persistent link: https://www.econbiz.de/10009491972
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In ads we trust : religiousness as a predictor of advertising trustworthiness and avoidance
Ketelaar, Paul Edwin; Konig, Ruben Peter; Smit, Edith G.; … - In: The journal of consumer marketing 32 (2015) 3, pp. 190-198
Persistent link: https://www.econbiz.de/10011376748
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Is publicity always better than advertising? : the role of brand reputation in communicating corporate social responsibility
Skard, Siv; Thorbjørnsen, Helge - In: Journal of business ethics : JOBE 124 (2014) 1, pp. 149-160
Persistent link: https://www.econbiz.de/10010424756
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"What will 'they' think?" : marketing leakage to undesired audiences and the third-person effect
Dahlén, Micael; Sjödin, Henrik; Thorbjørnsen, Helge; … - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 1825-1840
Persistent link: https://www.econbiz.de/10010205976
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Advertising "on the go" : are consumers in motion more influenced by ads? : why advertisers should consider consumers' physical activity when planning ad campaigns
Dahlén, Micael; Karsberg, John; Sagfossen, Sofie; … - In: Journal of advertising research 60 (2020) 4, pp. 417-425
Persistent link: https://www.econbiz.de/10012495770
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The effects of communicating passion in advertising : how messages like "we love what we do!" shape people's product and brand evaluations
Dahlén, Micael; Thorbjørnsen, Helge; Colliander, Jonas; … - In: Journal of advertising research 60 (2020) 1, pp. 3-11
Persistent link: https://www.econbiz.de/10012293491