Narrow search
Showing 1 - 5 of 5
Cover Image
Changing markets and media in Latin America
Bogart, Leo - In: Sociology in use : selected readings for the …, (pp. 84-95). 1965
Persistent link: https://www.econbiz.de/10003497728
Cover Image
Werbung in Massenmedien: Inhalte sind wichtiger als Reichweiten
Bogart, Leo - In: Harvard-Manager : Periodikum zu Theorie u. Praxis d. … (1981) 4, pp. 92-101
Persistent link: https://www.econbiz.de/10003497733
Cover Image
Is all this advertising necessary?
Bogart, Leo - In: Journal of advertising research 18 (1978) 5, pp. 17-26
Persistent link: https://www.econbiz.de/10001933202
Cover Image
What makes a brand name familiar?
Bogart, Leo; Lehman, Charles - In: Journal of marketing research : JMR 10 (1973) 1, pp. 17-22
Persistent link: https://www.econbiz.de/10001933409
Cover Image
Strategy in advertising : matching media and messages to markets and motivations
Bogart, Leo - 1984 - 2. ed.
Persistent link: https://www.econbiz.de/10004774743