What makes a brand name familiar?
Leo Bogart and Charles Lehman
| Year of publication: |
1973
|
|---|---|
| Authors: | Bogart, Leo ; Lehman, Charles |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 10.1973, 1, p. 17-22
|
| Subject: | Markenartikel | Werbung | Vereinigte Staaten |
| Type of publication: | Article |
|---|---|
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001933409