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Promotional strategy : managing the marketing communications process
Engel, James F.
;
Warshaw, Martin R.
;
Kinnear, Thomas C.
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1991
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7. ed.
Persistent link: https://www.econbiz.de/10004111092
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Promotional strategy : managing the marketing communications process
Engel, James F.
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1991
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7. ed
Persistent link: https://www.econbiz.de/10013481902
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