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Werbung
USA
293,585
United States
285,796
Vereinigte Staaten
155,396
Theorie
42,940
Theory
42,816
Schätzung
16,357
Estimation
16,178
Deutschland
13,375
Großbritannien
13,151
Japan
10,514
Germany
10,264
United Kingdom
10,008
Geldpolitik
9,899
Advertising
9,737
EU-Staaten
9,679
EU countries
9,637
Kanada
8,375
Welt
8,240
World
8,214
Monetary policy
8,034
Börsenkurs
7,603
Konsumentenverhalten
7,362
Consumer behaviour
7,356
Share price
7,229
Vergleich
7,204
Comparison
7,153
Wirtschaftswachstum
6,724
Wirkungsanalyse
6,603
Impact assessment
6,579
Arbeitsmarkt
6,578
Canada
6,499
Konjunktur
6,340
Business cycle
5,825
Produktivität
5,637
Wirtschaftspolitik
5,556
Europa
5,552
Economic growth
5,335
China
5,271
Finanzkrise
5,244
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Undetermined
3,269
Free
1,920
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Article
7,579
Book / Working Paper
6,092
Journal
128
Database
1
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1
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Article in journal
5,525
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5,525
Graue Literatur
811
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811
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707
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652
Arbeitspapier
616
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406
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218
Sammelwerk
218
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147
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131
Lehrbuch
115
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97
Bibliografie enthalten
74
Bibliography included
74
Conference proceedings
51
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50
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50
Fallstudie
50
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50
Wörterbuch
46
Ratgeber
36
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32
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30
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29
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28
Sammlung
28
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23
Handbuch
23
Enzyklopädie
22
Amtsdruckschrift
19
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19
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19
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19
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19
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17
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English
9,609
German
2,178
Undetermined
1,909
French
63
Russian
25
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18
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10
Dutch
10
Polish
9
Danish
6
Finnish
6
Spanish
6
Portuguese
4
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3
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2
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Author
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Kaiser, Harry M.
60
Eisend, Martin
48
Pelsmacker, Patrick de
37
Taylor, Charles Raymond
37
Anderson, Simon P.
29
Nickel, Volker
29
Pflaum, Dieter
29
Kind, Hans Jarle
28
Gierl, Heribert
26
Rosengren, Sara
26
Saffer, Henry
26
Septianto, Felix
26
Okazaki, Shintaro
25
Bruhn, Manfred
24
Hundhausen, Carl
24
Pepels, Werner
24
Sethi, Suresh
24
Zaccour, Georges
24
Dahlén, Micael
23
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Stafford, Marla Royne
22
Yoon, Sukki
22
Kinnucan, Henry W.
21
Huh, Jisu
20
Mueller, Barbara
20
Wilbur, Kenneth C.
20
Yoon, Hye Jin
20
Silk, Alvin J.
19
Ford, John B.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
Campbell, Colin L.
17
Carlson, Les
17
Dens, Nathalie
17
Jullien, Bruno
17
Kloss, Ingomar
17
Nilssen, Tore
17
Prasad, Ashutosh
17
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Institution
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
Axel-Springer-Verlag
11
American Marketing Association
10
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
Confederation British Industry
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
4
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
4
Nordic Council of Ministers
4
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
3
Axel Springer Verlag
3
Bundesstelle für Außenhandelsinformation <Köln>
3
Bundesverband Deutschen Industrie
3
Bundesverband der Deutschen Industrie
3
Cornell University / Department of Agricultural Economics
3
Deutsche Werbewissenschaftliche Gesellschaft
3
Deutscher Werberat
3
Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern
3
Institute of Practitioners in Advertising
3
International Association of Business Communicators
3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
Uni-Taschenbücher GmbH
3
United States / Congress / House / Committee on Interstate and Foreign Commerce
3
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Published in...
All
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
180
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
74
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Journal of marketing research : JMR
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
41
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Advertising theory
31
CESifo working papers
31
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Esomar congress
30
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Source
All
ECONIS (ZBW)
12,393
USB Cologne (EcoSocSci)
1,307
EconStor
46
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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Showing
1
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10
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13,801
Sort
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date (oldest first)
1
Communicating with E. E. C. markets
Bolt, Gordon John
-
1973
Persistent link: https://www.econbiz.de/10000556590
Saved in:
2
Soviet and American society : a comparison
Hollander, Paul
-
1973
Persistent link: https://www.econbiz.de/10000617725
Saved in:
3
Werbung
um Vertrauen : 500 erprobte Beispiele aus der Praxis
Center, Allen H.
-
1958
-
1. - 4. Tsd
Persistent link: https://www.econbiz.de/10000511903
Saved in:
4
The world is full of it : how we are oversold, overinfluenced, and overwhelmed by the communications manipulators
Barmash, Isadore
-
1974
Persistent link: https://www.econbiz.de/10000375010
Saved in:
5
Government marketing through public service advertising
Weber, Stephen J.
- In:
Government marketing : theory and practice
,
(pp. 330-342)
.
1981
Persistent link: https://www.econbiz.de/10002986434
Saved in:
6
Marketing and communications media dictionary
Vigrolio, Tom
;
Zahler, Jack
-
1969
Persistent link: https://www.econbiz.de/10002998244
Saved in:
7
Advertising, sales promotion, and public relations : organizational alternatives ; a survey
Hurwood, David L.
;
Bailey, Earl L.
-
1968
Persistent link: https://www.econbiz.de/10003056369
Saved in:
8
Organizing the company's promotion functions
Hurwood, David L.
;
Bailey, Earl L.
- In:
The Conference Board record
5
(
1968
)
2
,
pp. 36-43
Persistent link: https://www.econbiz.de/10003056395
Saved in:
9
Blacks in communications: journalism, public relations, and advertising
Stein, Meyer L.
-
1972
Persistent link: https://www.econbiz.de/10001795156
Saved in:
10
Voice of the people : readings in public opinion and propaganda
Christenson, Reo Millard
;
MacWilliams, Robert O.
-
1967
-
2. ed.
Persistent link: https://www.econbiz.de/10014449209
Saved in:
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