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~subject:"Werbung"
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The response of sales to adver...
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Werbung
Werbungsbetrieb
582
Vereinigte Staaten
205
Werbungsausgaben
91
Werbungsmittel
39
Marktforschung
38
Deutschland
33
Advertising
30
Werbungsunternehmung
21
Absatzpolitik
18
Großbritannien
17
Werbewirkung
16
Werbungsforschung
14
Verbraucher
13
Preisgestaltung
12
Werbungspolitik
12
Wettbewerbsbeschränkung
12
Advertising effects
11
Internet marketing
10
Marketing
10
Online-Marketing
10
Werbeplanung
10
Werbungspsychologie
10
Wirtschaftskonzentration
10
Markenartikel
9
Marktpsychologie
9
Produktgestaltung
9
Rundfunkwerbung
9
Theorie
9
Theory
9
Wettbewerb
9
Absatz
8
Tabakmarkt
8
Einzelhandelsbetrieb
7
Marktform Oligopol
7
Betriebsertrag
6
Verbraucherschutz
6
Absatztechnik
5
Australien
5
Consumer behaviour
5
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Book / Working Paper
74
Article
10
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Hochschulschrift
8
Arbeitspapier
1
Fallstudiensammlung
1
Konferenzschrift
1
Lehrbuch
1
Mikroform
1
Working Paper
1
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English
44
Undetermined
21
German
19
Author
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Sandage, Charles Harold
3
Backman, Jules
2
Barban, Arnold M.
2
Dirksen, Charles J.
2
Dunn, S. Watson
2
Frey, Albert Wesley
2
Fryburger, Vernon
2
Kroeger, Arthur
2
Aaker, David A.
1
Albion, Mark S.
1
Anderson, Robert L.
1
Arnold, Dieter
1
Barry, Thomas E.
1
Beike, Peter
1
Bhattacharyya, M. N.
1
Bohrer, Peter
1
Borden, Neil H.
1
Brandenburg, Achim
1
Broadbent, Simon
1
Brozen, Yale
1
Cable, John
1
Callahan, Francis Xavier
1
Clarke, James Harris
1
Clement, Wendell Emile
1
Cohen, Dorothy
1
Colley, Russel H.
1
Collins, Richard A.
1
Comanor, William S.
1
Cowling, Keith
1
Crawford, John W.
1
Czap, Hans
1
Deal, Kenneth Raymond
1
Dommermuth, William P.
1
Farris, Paul W.
1
Ferguson, James M.
1
Ferguson, James Milton
1
Fontanel, J.
1
Frantz, Ulrich
1
Geneen, Harold S.
1
Hahn, John
1
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Committee on Advertising
1
European Society for Opinion and Marketing Research
1
Federal Trade Commission
1
Graduate School Of Business Administration
1
Gruner + Jahr AG & Co, Marketing Service
1
Institute of Practitioners in Advertising <London>
1
Seminar on the Business of Advertising <1978, Barcelona>
1
Spiegel-Verlag Rudolf Augstein <Hamburg>
1
University of California at Berkeley
1
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Abhandlungen zur Werbewissenschaft und Werbepraxis
2
Houghton Mifflin Adviser in Marketing
2
Issues in American economic history : selected readings
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Prentice-Hall international series in management
2
AAW-Schriftenreihe zur angewandten Wirtschaftswissenschaft / B
1
Absatzwirtschaft
1
Beiträge zur Mittelstandsforschung
1
Betriebswirtschaftliche Schriften : BWS
1
Business topics
1
Economies et sociétés / HS : cahiers de l'ISMEA
1
G+J Schriftenreihe
1
International business and management series
1
Kohlhammer Edition Marketing
1
McGraw - Hill series in international development
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Philippine studies : historical & ethnographic viewpoints
1
Prentice-Hall behavioral sciences in business series
1
Publications in operations research
1
Schriftenreihe Unternehmungsführung im Gewerbe
1
Schriftenreihe Wirtschaftswissenschaftliche Forschung und Entwicklung
1
Skriftraekke / F
1
The American journal of economics and sociology
1
The Harbrace series in business and economics
1
The Key issues lecture series
1
The Wiley marketing series
1
The review of economics and statistics
1
Vertriebswirtschaftliche Abhandlungen des Instituts für Industrielle Verbrauchsforschung und Vertriebsmethoden an der Technischen Universität Berlin
1
Volkswirtschaftliche Schriften
1
Warwick economic research papers
1
Working Papers in Economics, University of Queensland, Department of Economics
1
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ECONIS (ZBW)
84
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1
How many dollars for advertising
Frey, Albert Wesley
-
1955
Persistent link: https://www.econbiz.de/10002162171
Saved in:
2
Advertising principles and problems
Dirksen, Charles J.
;
Kroeger, Arthur
-
1973
-
4. ed
Persistent link: https://www.econbiz.de/10002084898
Saved in:
3
Begünstigt Werbung die Grossen?
Hundhausen, Carl
- In:
Absatzwirtschaft
12
(
1969
)
18
,
pp. 26-29
Persistent link: https://www.econbiz.de/10003046468
Saved in:
4
Essai sur lʹanalyse macroéconomique de la publicité
Fontanel, J.
-
1977
Persistent link: https://www.econbiz.de/10002178128
Saved in:
5
Optimal theoretic advertising stock models : a generalization incorporating the effect of delayed response from promotional expenditure
Mann, Don H.
- In:
Management science : journal of the Institute for …
21
(
1975
)
7
,
pp. 823-832
Persistent link: https://www.econbiz.de/10002423674
Saved in:
6
Marketing management models
Montgomery, David B.
(
contributor
)
- In:
Management science : journal of the Institute for …
18
(
1971
)
45
,
pp. P1-P128
Persistent link: https://www.econbiz.de/10002509808
Saved in:
7
Trends in Danish advertising expenditures
Kjær-Hansen, Ulf
-
1963
Persistent link: https://www.econbiz.de/10001604102
Saved in:
8
International handbook of advertising
Dunn, S. Watson
-
1964
Persistent link: https://www.econbiz.de/10014374078
Saved in:
9
Guidelines in selling magazine advertising
Van, Karyl
;
Hahn, John
-
1971
Persistent link: https://www.econbiz.de/10000555783
Saved in:
10
Specialty advertising in marketing
Herpel, George Lloyd
;
Collins, Richard A.
-
1972
Persistent link: https://www.econbiz.de/10000555911
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