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Eine werbepsychologische Anzei...
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Werbung
Advertising
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Kaiser, Harry M.
60
Eisend, Martin
49
Taylor, Charles Raymond
42
Pelsmacker, Patrick de
39
Sethi, Suresh
33
Anderson, Simon P.
31
Rosengren, Sara
31
Gierl, Heribert
30
Saffer, Henry
30
Septianto, Felix
30
Kind, Hans Jarle
29
Nickel, Volker
29
Pflaum, Dieter
29
Dahlén, Micael
28
Okazaki, Shintaro
26
Hundhausen, Carl
25
Stafford, Marla Royne
25
Yoon, Sukki
25
Bruhn, Manfred
24
Pepels, Werner
24
Zaccour, Georges
24
Diehl, Sandra
23
Esch, Franz-Rudolf
23
Schweiger, Günter
22
Huh, Jisu
21
Kinnucan, Henry W.
21
Silk, Alvin J.
21
Wilbur, Kenneth C.
21
Mueller, Barbara
20
Yoon, Hye Jin
20
Campbell, Colin L.
19
Ford, John B.
19
Prasad, Ashutosh
19
Rossiter, John R.
19
Bagwell, Kyle
18
Jerath, Kinshuk
18
Nilssen, Tore
18
Reid, Leonard N.
18
Schlosser, Rainer
18
Terlutter, Ralf
18
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National Bureau of Economic Research
54
Springer Fachmedien Wiesbaden
35
Zentralausschuss der Werbewirtschaft
21
American Marketing Association
12
Axel-Springer-Verlag
11
European Society for Opinion and Marketing Research
8
IP Deutschland GmbH <Köln>
8
RWI - Leibniz-Institut für Wirtschaftsforschung
7
Zentralverband der Deutschen Werbewirtschaft
7
Bundesstelle für Aussenhandelsinformation
6
Zentralausschuss der Werbewirtschaft e. V.
5
Österreichische Werbewissenschaftliche Gesellschaft
5
Advertising Research Foundation
4
Axel Springer Verlag, Marketing Anzeigen
4
BDW, Deutscher Kommunikationsverband
4
European Advertising Academy
4
Federal Trade Commission
4
IGI Global
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Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
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Institute of Practitioners in Advertising
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Nordic Council of Ministers
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OECD
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
American Academy of Advertising
3
American Enterprise Institute for Public Policy Research
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Axel Springer Verlag
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3
Bundesverband Deutschen Industrie
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Cornell University / Department of Agricultural Economics
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3
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3
International Chamber of Commerce
3
Munich Business School
3
Peter Lang GmbH
3
Rationalisierungs-Kuratorium der Deutschen Wirtschaft
3
Reklamutredningen, Utbildningsdepartementet
3
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Journal of advertising research
255
International journal of advertising : the review of marketing communications
242
International journal of advertising : the quarterly review of marketing communications
197
Journal of advertising
188
Journal of business research : JBR
183
Journal of advertising : official publication of the American Academy of Advertising
175
Journal of marketing communications
163
Marketing science
112
Journal of promotion management : JPM
88
Management science : journal of the Institute for Operations Research and the Management Sciences
85
Journal of marketing
74
Journal of historical research in marketing
73
European journal of operational research : EJOR
71
Journal of retailing and consumer services
70
Journal of promotion management : innovations in planning and applied research
69
European journal of marketing : EJM
67
Journal of marketing research : JMR
67
Journal of current issues and research in advertising : JCIRA
66
International journal of internet marketing and advertising : IJIMA
63
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
63
Psychology & marketing
58
Journal of current issues and research in advertising
57
Health marketing quarterly
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
NBER working paper series
54
International journal of industrial organization
53
SpringerLink / Bücher
52
NBER Working Paper
46
Marketing : ZFP ; journal of research and management
45
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Working paper / National Bureau of Economic Research, Inc.
40
Markenartikel : das Magazin für Markenführung
39
Young consumers : insight and ideas for responsible marketers
39
Journal of business ethics : JOBE
37
Journal of global marketing
36
Marketing letters : a journal of research in marketing
35
Advertising theory
34
Journal of consumer research : JCR ; an interdisciplinary bimonthly
32
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
32
CESifo working papers
31
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ECONIS (ZBW)
13,241
USB Cologne (EcoSocSci)
1,307
EconStor
47
USB Cologne (business full texts)
30
BASE
8
OLC EcoSci
7
ArchiDok
6
RePEc
4
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1
Rechte Seite rechts oben! : Eine experimentelle Untersuchung über d. Abhängigkeit d. Aufmerksamkeitswertes von d. Plazierung e.
Anzeige
1959
Persistent link: https://www.econbiz.de/10000524488
Saved in:
2
The remembering and forgetting of advertising
Zielske, Hubert A.
- In:
Journal of marketing
23
(
1959
),
pp. 239-243
Persistent link: https://www.econbiz.de/10003713860
Saved in:
3
Die Werbemittel und ihre psychologische, künstlerische und technische Gestaltung
Kropff, Hanns F. J.
-
1961
-
2. Aufl.
Persistent link: https://www.econbiz.de/10013327322
Saved in:
4
Die ökonomische Theorie der
Werbung
: Gestaltung und Wirkung der
Werbung
aus informationsökonomischer Sicht
Müller, Claudia
-
1994
Persistent link: https://www.econbiz.de/10000928153
Saved in:
5
Oglasi u staroj srpskoj štampi 1834 - 1915
Janc, Zagorka
- In:
Ekonomika : menadžment, marketing, finansije, …
(
1996
),
pp. 338-348
Persistent link: https://www.econbiz.de/10001206757
Saved in:
6
Warenanzeigen und Kundenwerbung in den "Leipziger Zeitungen" 1750 - 1800 : Aspekte der inneren Marktbildung und der Kommerzialisierung des Alltagslebens
Homburg, Heidrun
- In:
Zur Geschichte der Ökonomik der Privathaushalte
,
(pp. 109-131)
.
1991
Persistent link: https://www.econbiz.de/10001311561
Saved in:
7
Aby wpadło w oko ... : o reklamie handlowej w Królestwie Polskim w pocza̜tkach XX wieku na podstawie ogłoszeń prasowych
Janiak-Jasińska, Agnieszka
-
1998
Persistent link: https://www.econbiz.de/10001368878
Saved in:
8
Adpuls in continuous time
Luhmer, Alfred
(
contributor
)
-
1986
Persistent link: https://www.econbiz.de/10001383860
Saved in:
9
Pitman's dictionary of advertising and printing : a complete work of reference to the advertising and printing arts
Freshwater, G. J.
;
Bastien, Alfred
-
1930
Persistent link: https://www.econbiz.de/10001460036
Saved in:
10
Geographic market limits for yellow pages advertising in California
Riddle, Jon M.
;
Comanor, William S.
- In:
Measuring market power
,
(pp. 295-307)
.
2002
Persistent link: https://www.econbiz.de/10001782839
Saved in:
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